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Unit VM Head

2.00 to 5.00 Years   Mumbai City   30 Dec, 2019
Shoppers Stop Ltd
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryRetail
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

  • To provide Strategic direction plan to strengthen brand. Planning and execution of national promotions ad events to achieve the targeted footfalls.
  • Understanding the business requirements and then translating them into strategic marketing initiatives for the company.
  • Developing and executing the annual marketing calendar for the brand (at the national and regional level).
  • Analysis of region wise and store wise requirements and strategies to improve performance at a store level.
  • Identifying new opportunities in media and leveraging them to deliver better visibility for the organization.
  • Create an annual PR plan for the brand and drive the same with association with the corporate communication manager.
  • Liaise closely with the advertising media and event agencies to ensure effective communication for the brand.
  • Achieve targeted budgets.
  • Efficient and effective management and motivation of team members.
  • MIS management and ensuring that the annual marketing plans (national and regional) are executed within budgets.
,

Keyskills :
identifying new opportunitiesbrand planning strategic marketingnational promotions business developmentmarketing management corpo

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