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Unit VM Head

4.00 to 7.00 Years   Mumbai City   30 Dec, 2019
Shoppers Stop Ltd
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryRetail
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

Role and Responsibilities To provide a clear, strategic vision and a plan for bringing actionable, innovative analytic solutions to the brand. This position will be responsible for end-to-end management of complex analytic/modeling projects, including designing and developing different segmentation strategies and business rules. The role is a mix of project management, internal client consulting, strategy development and people management within the team.

  • In-depth understanding of using various analytics software, worked in a role involving heavy data crunching and insight generation a very good understanding of how to link data insights to business objectives.
  • Must have demonstrated ability to convert insights into actionable initiatives leading to measurable business benefits like Revenue increase, adept at Statistical modeling, should be able to work with and manage highly skilled resources with following technical capabilities, SQL, BI tools, Statistics, MS Excel, SAS etc.
  • Must have a very good understanding of how structured databases work and how the BI technical background is managed.
  • The role supports the overall business strategy by directing various activities of marketing including, branding, digital marketing, shopper marketing, PR, new product development, business analytics and loyalty programs through guided market and consumer research.
  • Implementing the digital customer experience strategy which included among others endless aisle, social media marketing, influencer marketing, content marketing, marketing automations, personal shopper program with data intelligence, mobile based net promoter score system and digitization of the loyalty program.
  • Developing the business analytics strategy and built customer centric campaigns which, resulted in an increase in share of business by loyalty members across the enterprise and including for both stores and online channels
  • Leveraged social media data to measure and manage channel, content and media performance
  • Driving business outcomes based on understanding of the customer purchase through business analytics and customer lifecycle management.
  • Introducing the business analytics and customer insights practice within the organization
  • Handling the team mentoring them in Research, Analytics
  • Evaluating ROI on initiatives taken
  • Defining SOPs for CRM Loyalty Operations
  • Initiating discussion closing in partner / vendor alliances as per requirement. Executing all advertising and Direct Marketing communication with the Loyalty Program
  • Built strategic external alliances and partnerships with vendors to boost consumer advantages beyond the normal discounts and offers
  • Implemented data analytics enhancing acquisition of new members, revenue generation targeting and upward migration of members across the value chain.
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Keyskills :
netpromoterscore socialmediamarketing newproductdevelopment socialmedia dataanalytics teammentoring mediamarketing directmarketing loyaltyprograms customercentric strategicvision digitalmarketing contentmarketing peoplemanagement businessstr

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