Urgent for-Associate Manager Marketing

Job Description

A career at our company is an ongoing journey of discovery: our 60,300 people are shaping how the world lives, works and plays through next generation advancements in Healthcare, Life Science and Electronics. For more than 350 years and across the world we have passionately pursued our curiosity to find novel and vibrant ways of enhancing the lives of others.United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.Associate Manager Marketing- Oncology, Healthcare India Key Brand Management responsibilities:
• Brand Planning and setting strategic priorities for current indications of IO product in urothelial cancer and renal cell carcinoma space
• Successfully lead and manage Alliance between two global powerhouses in India
• Strategies and plan successful execution of strategies for lung cancer brand
• Creating an annual execution plan with activities for various levels- national, regional and local level- examples include speaker programs, advisory boards, public relations events, disease education, etc.
• Conceptualizing and execution of integrated brand campaigns with promotional content that brings alive the science behind our products
• Topline and bottom-line achievement for assigned brands
• Plan and implement access initiatives to increase brand penetration
• Collaborating with the sales team to monitor product performance as well as external environment using appropriate tools and taking corrective action, if required, to meet business objectives in compliance with applicable policies, procedures, and other regulations.
• Identifying market insights and opportunities via market research, thought leader/customer interactions; anticipating market development and is responsible for execution, monitoring, and analysis of the agreed tactical plans to ensure the growth of the brands
• Efficiently and effectively allocating brand marketing expenses across initiatives to drive brand objectives
• Cross functional Collaboration: Liaise closely with multiple cross-functional teams (Sales Team to activate marketing strategy in the local environments; Regulatory Compliance Teams to ensure adherence to all regulations; Supply Chain and Quality Teams for demonstrating distribution/network efficiencies, commercial excellence team for insights of data, capability building and market research); Medical Team on speaker programs and speaker training and overall tumor specific strategies
• Plan and execute key internal meetings such as Plan of Action and National Sales Meetings
• Lead development of key strategic partnerships, both internally and externally with local Agencies and local Content/Media Partners
• Ensure sales team receives appropriate sales training and promotional inputs on a regular basis
Qualifications:
• 3-7 years of experience in Pharmaceutical Marketing
• Master s degree in marketing (MBA) from Indian/Foreign institute
• Willingness to Travel within India or abroad as per business need or business unit norms
Experience and Knowledge
• Oncology or specialty disease product marketing experience is an advantage
• Desirable but not must: Experience of managing alliance in pharmaceutical industry
• Experience working with thought leaders in Pharma
• Previous Sales experience preferred
• Experience in Brand Strategy Planning, Go-To-Market Models, Customer intelligence, brand intelligence and Identify opportunities to win (HCP segments and patient types)
• A demonstrated track record of developing and implementing marketing strategies and tactics that have delivered strong commercial results
• Proven ability to collaborate and work cross-functionally to drive business results in a heavily matrixed, fast-paced environment
• Outstanding project management skills and experience managing multiple vendors, marketing partners, agency partners and budgets
• Ability to effectively manage multiple competing priorities
• Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
• Ability to assess risks and benefits to make timely, sound decisions with various levels of information, and accept responsibility for meeting and/ or exceeding objectives
• Strong interpersonal skills, excellent oral, written and presentation skills
Languages:
• English (required), Hindi and other (nice to have)
What we offer: We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We celebrate all dimensions of diversity. We believe that it drives excellence, innovation, and human progress. We care about our customers, patients, and our rich mix of people. This diversity strengthens our ability to lead in science and technology. We are committed to creating access and opportunities for all and empower you to fulfil your ambitions. Our diverse businesses offer various career moves to seek new horizons. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to bring their curiosity to life!,

Keyskills :
marketingsalesbrand managementadvertisingsupply chainsales trainingbrand marketingbrand campaignspublic relationsproduct marketing