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Vice President - Branding

8.00 to 13.00 Years   Mumbai City   28 Apr, 2022
Testbookcom
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryEducation / Training
Functional AreaMarketing / CommunicationSales / BD
EmploymentTypeFull-time

Job Description

    About Testbook The fastest rising startup in the EdTech space, Testbook is poised to revolutionize the industry. With a registered user base of over 2.6 crore students, 300 crore tests solved on the WebApp, and a knockout Android App, Testbook has raced to the front and is ideally placed to capture bigger markets.Testbook is the perfect incubator for talent. You come, you learn, you conquer. You train under the best mentors and become an expert in your field in your own right. That being said, the flexibility in the projects you choose, how and when you work on them, and what you want to add to them is respected in this startup. You are the sole master of your work.The IIT pedigree of the co-founders has attracted some of the brightest minds in the country to Testbook. A team that is quickly swelling in ranks, it now stands at 600 in-house employees and thousands of remote interns and freelancers. And the number is rocketing weekly. Now is the time to join the force. Job Description for VP Branding : Testbook is looking for a VP Branding who will own the companys global brand strategy and execution - from competitive positioning to brand advertising and social engagement. This is a high-visibility, high-impact, large-budget role that will help Testbook cement its position as the go-to learning platform for aspirants pan-India. Role & Responsibilities : - Designing exciting brand campaigns & translate brand strategy into plans, brand positioning and go-to market strategies and executing them.- Strengthening the brand identity and positioning across online and offline channels.- Create and closely manage brand activity execution calendars - Will lead ATL, BTL, Customer Research and 360 campaign planning & execution.- Creating and managing customer research, identify brand problems and opportunities.- Maintain brand consistency across all external and internal creatives and communications.- Handle external Media and agency relationships- Develop best practices, define and track KPIs for managing marketing success.- Analyze campaign performance data to drive continuous improvement and hypothesis-led testing of new concepts.- Finding relevant partners to multiply the reach of the brand & brand campaigns.- Building & mentoring a team of young professionals. Ideal Candidate :- Someone with 8+ years of experience in B2C brand building, preferably in Education.- Someone with experience of handling Annual Budget of 50 Cr+ and team of 50+.- Someone with very high creativity, rigor and attention to detail.- Someone with excellent communication (written and verbal) & interpersonal skills and a very high sense of ownership and integrity.- Ability to take initiative in a constantly changing work environment and a generalist do-what-it-takes mindset.- Solid understanding of promotion and media planning - both grassroots and across major mediums (Digital, TV, Print, OOH, Radio etc.).- Expertise in creative and production process for traditional and digital (incl. video audio) materials.- Data-driven approach to identifying consumer problems with data and logic.- Hands-on project management skills to manage multiple deliverables.- Prior experience of working at a fast-growing business would be a plus.,

Keyskills :
brand strategybrand advertisingmedia planningbrand identitybrand building

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