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| Job Location | Mumbai City |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Management Consulting / Strategy |
| Functional Area | Marketing / Communication |
| EmploymentType | Full-time |
The candidate will Plan and execute a marketing strategy for the organization and for new and existing formats and online space.- Oversee the implementation of the marketing strategy- Develop a brand strategy- Set and administer an annual marketing budget- Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary- Provide tools and materials to enable the sales team to function effectively- Manage and refine the organizations social media and PR presence- Manage and measure marketing campaign costs- Report on the effectiveness of marketing campaigns using pre-determined KPIs- Utilize data for marketing campaigns, interrogating the organizations databases and external data- Identify new business opportunities- Conduct market research studies- Negotiate with media agencies and secure agreements on the production of promotional materials- Leveraging and implementing new age marketing channels to improve marketing return (such as digital marketing, data analytics, etc.)- Implementing digital initiatives and campaigns to strengthen brand recall against market comparators based on understanding of customer trends.- Implementing digital initiatives and campaigns to strengthen brand recall against market comparators based on understanding of customer trends.Preferred Skills & Competencies- Looking for someone who has worked in largely Retail, Pharma & FMCG and built a differentiated brand.- Must have had more experience doing BTL and ATL (above the line marketing), and focused on customer education and engagement.- Any industry but preferably retail service company with 15-18 years of Marketing experience in the past, who have handled business strategy role- Good communication skills.- High energy, positivity, witty, humor quality.,
Keyskills :
project managementautomationcost controlsocial medianew businessdata analyticsmedia agenciesmarket researchdigital marketingbusiness strategymarketing strategymarketing campaignsbtlatl