hireejobs
Register for Job
Hyderabad Jobs
Banglore Jobs
Chennai Jobs
Delhi Jobs
Ahmedabad Jobs
Mumbai Jobs
Pune Jobs
Vijayawada Jobs
Gurgaon Jobs
Noida Jobs
Oil & Gas Jobs
Banking Jobs
Construction Jobs
Top Management Jobs
IT - Software Jobs
Medical Healthcare Jobs
Purchase / Logistics Jobs
Sales
Ajax Jobs
Designing Jobs
ASP .NET Jobs
Java Jobs
MySQL Jobs
Sap hr Jobs
Software Testing Jobs
Html Jobs
IT Jobs
Logistics Jobs
Customer Service Jobs
Airport Jobs
Banking Jobs
Driver Jobs
Part Time Jobs
Civil Engineering Jobs
Accountant Jobs
Safety Officer Jobs
Nursing Jobs
Civil Engineering Jobs
Hospitality Jobs
Part Time Jobs
Security Jobs
Finance Jobs
Marketing Jobs
Shipping Jobs
Real Estate Jobs
Telecom Jobs

VP Marketing a Communication

10.00 to 15.00 Years   Mumbai City   18 Sep, 2019
DBS Asia Hub 2
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryBanking / Financial Services
Functional AreaSBU Head / CEO / Director
EmploymentTypeFull-time

Job Description

Job Purpose To strategize, develop & implement the external communication to promote DBS vision & strategy. To position, create awareness & market the DBS India brand. To lead the strategy on brand DBS and its products and services.Key Accountabilities

  • To lead and manage the DBS Brand - Lead development and execution of in-country annual marketing campaigns & plans with assistance and input from all business heads of the bank. Related activities include development of marketing briefs,
  • Take the lead on business unit to understand and address the requirements. Deliver a marketing plan, targeting value driven customers for each business segment. The focus will continue to remain on delivery of marketing elements, and help creating brand awareness
  • Actively build the DBS brand through strategic alliances, targeted activities and events (NASSCOM, CFO Forum, Leadership Summit etc) for leads generation and adding value for customers. Build value generating loyalty and incentive programs and initiatives for customers enabling a tangible and discretely different value delivery perspective as compared to competition.
  • Arrange & Manage events, collateral support & logistics around the launch of campaigns in-country, including creating plans for distribution of materials and communication to the branch and other networks
  • Manage and lead the team
  • Connect the dots and drive the key messages and the narrative of DBS India through content marketing
Job Duties & responsibilities
  • Ensuring customer connect through establishment of a communication channel with customers e.g. Customer newsletter/mailer.
  • Contribute to the design of the format and target audience for customer events. Own the process for design of invitations, look and feel, entertainment and all other items related to the event to ensure that it promotes the correct messages and that it complies with brand standards
  • Research/ observe competitor marketing campaigns and make on how plans can be improved for local market conditions taking into account the competitor environment.
  • Product & Process Training to be imparted directly & through appointed staff & agencies to ensure thorough understanding of brand positioning & product offerings.
  • Ensure all legal and regulatory requirements are complied with before launching any marketing campaigns or using brands or messages or text from outside DBS.
  • Ensuring that team members in the agency partners are motivated to deliver in strict timelines.
  • Understand data and convert them into insights and action plans
,

Keyskills :
brandawareness targetaudience processtraining leaddevelopment contentmarketing brandpositioning incentiveprograms strategicalliances marketingcampaigns productdifferentiation egulat yrequirements

APPLY NOW

VP Marketing a Communication Related Jobs

© 2019 Hireejobs All Rights Reserved