Senior Manager - Marketing

Job Description

ABOUT THE ROLE Toppr is looking for a Senior Manager (SM) in the Marketing team. As an SM, youll drive end-to-end marketing operations to ensure a seamless handshake between marketing and sales. Youll coordinate with regional marketing teams for lead planning, lead procurement, and lead utilization. Youll organise marketing activities across the different channels schools, apartments, corporates, popular catchment areas (mall, amusement parks). You'll understand the business needs of the company to plan and execute scalable marketing activities in the specified city. WHY SHOULD YOU JOIN TOPPR Work with the best: Learn from leaders who have built Toppr from the ground up. Work with down-to-earth, highly experienced, and insanely ambitious colleagues. High-growth industry: Indias online education industry is an ever-expanding pie and is poised to grow to $2 billion in 3 years. High-growth startup: Over the last 3 years, Toppr has grown over 50x, and we aim to grab a big chunk of this ever-expanding pie. As the business grows, you grow: We want Toppr to be built from within. We look at you as someone with the potential to make Toppr a $10B company. Complete ownership: Youll have the freedom to strategize, drive daily operations, and run experiments to increase revenue. HOW YOULL RAMP In First Week... Understand Topprs journey, mission, values, future outlook, and footprint across India Spend time with the Marketing, Sales, and Finance teams to get up-to-speed on Topprs offering, its competition, and future outlook By Day 30 Explore and understand the different strategies to build up marketing in different cities Create a monthly leads plan based on the business requirement Drive target setting for regional marketing teams and ensure targets are met Negotiate with partners, vendors, and other external agencies to drive the ROI for marketing campaigns By Day 90 Coordinate with regional marketing teams across 20+ cities to generate high quality leads Help the sales team to achieve revenue goals by delivering on your teams monthly objectives/plans KEY QUALIFICATIONS BE/B.Tech/B.Com. from top universities. MBA/PGDM from Tier 1 Business School preferred 1+ years of work experience in marketing Team handling experience will be preferred WHO YOU ARE To be successful in this role, youll need to have the following skills: Calculated risk-taker: Intuitiveness to experiment, run a pilot campaign, measure its results and then take a call to scale up. Analytical: Keen interest in evaluating product/market situations, analyzing data, and transforming it into actionable marketing strategies. Great communicator: Ability to convey the right message and build a connection with people. Self-driven: Willing to roll up your sleeves and get things done. ABOUT TOPPR Toppr is Indias leading edtech company with a mission to make learning personalised. Our adaptive after-school learning app for classes 5th to 12th is used by over 75 lakh students. We have the widest syllabus support that covers over 20 subjects, 20 boards, and 50 exams. We believe each child is unique with distinct learning needs. We are building Toppr as an adaptive platform to increase engagement, optimize learning and improve outcomes for all students. Toppr was started in 2013 by IIT Bombay alumni Zishaan Hayath and Hemanth Goteti and is backed by venture capital firms like SAIF, Helion, Eight Roads and Kaizen.

Keyskills :
Sales Marketing ' ; lead generation' ; ' ; business development' ; ' ; team management'

About Company

Toppr was started in 2013 by IIT Bombay alumni Zishaan Hayath and Hemanth Goteti and is backed by venture capital firms like SAIF, Helion, Eight Roads and Kaizen.

Candidate Profile

Please refer to the Job description above