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| Job Location | Navi Mumbai, Mumbai City |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Recruitment Services |
| Functional Area | Operations Management / Process Analysis |
| EmploymentType | Full-time |
AVP/VP/SVP - Performance Marketing/User Growth/Acquisition - MBA/Postgraduate from Tier 1 Institutes- Plan and execute all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns- Designing; build and executing campaigns on Facebook, Google, Twitter, and affiliate channels as per plan- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)- Optimise install campaigns to improve cost per install, installation rates, post install performance.- Manage all the programmatic campaigns - from ideation to media planning and optimization.- Measure App engagement metrics like MAU, DAU, Converting users on a regular basis.- Drive app acquisition and engagement efficiencies through campaigns using targeting techniques, innovation, and creative excellence.- Identify trends and insights, and optimize spend and performance based on the insights- Plan, execute and measure experiments and conversion tests- Collaborate with internal teams to create landing pages and optimize the user experience- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints- Instrument conversion points and optimizes user funnels- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate- Managing budgets and financial for digital marketing initiatives for the organisation.Past experience:- Experience in leading and scaling user acquisition in a D2C business a must.- Adwords, social media marketing (Facebook, Twitter), content marketing, affiliate channels and google SEM.- Hands-on experience in designing and launching digital media campaigns across digital platforms such as Facebook, Google, RevX, Criteo, etc. for the ecommerce industry- Hands on experience of using analytics tools like Clevertap, Appsflyer and Adobe Analytics- Strong orientation towards data gathering, problem solving, experimenting, and iterating with the results, to arrive at the right solution- Customer centric and problem-solving mindset- Experience in optimizing landing pages and user funnels- Experience with A/B and multivariate experiments- Experience in setting up and optimizing Google Adwords campaigns,
Keyskills :
social media marketingsocial mediadigital medialanding pagesmedia planninggoogle adwordsproblem solvingmedia marketingcustomer centricdigital marketingcontent marketinganalytical ability