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Chief Manager Branding & Communication

5.00 to 10.00 Years   Navi Mumbai   19 Jun, 2019
RELIANCE SECURITIES LIMITED
Job LocationNavi Mumbai
EducationNot Mentioned
SalaryNot Disclosed
IndustryBanking / Financial Services
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

1. Brand Communication

  • Internal Communication - Existing Customers/Partners/Internal Teams
  • External Communication - New User Acquisition
2. Driving Customer Activation
  • Drive Customer Activation to achieve targeted 1.5 Lakh UTC numbers-
  • Cross-sell campaigns to target 2+products per customer-
  • Execute a comprehensive customer lifecycle strategy to maximize activations & cross-sell
  • Devise omni-channel campaigns for Customer Activation & Retention considering:a. Workflows from Integrated Campaigns PoVb. Audience Segmentation & Data Accuracy
3. Campaign Analytics & Reporting
  • Design the Key Performance Indicators for campaigns & reportinga.
  • UTC Progress on the Dormant Baseb.
  • Innovative campaigns launched during the month
4. Brand Compliance
  • Ensuring 100% brand compliance at all times & as per regulatory frame-work-
  • Manage network partners & fortnightly reviews on their performance (Expected Vs Delivery)

Keyskills :
brandingfinancebankingpromotionsmarketingaccountsadvertisingsalesrandcommunicationbrandpositioningbrandcampaignsbrandbuildingbrandlaunchstrategicmarketingplanningbrandstrategybrandplanningbrandmanagement

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