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Digital Marketing Manager

Fresher   Navi Mumbai, ThaneThane, Mumbai City, Mira Bhayandar   28 Jun, 2026
Indian School of Business Management and Administration Pvt Ltd
Job LocationNavi Mumbai, ThaneThane, Mumbai City, Mira Bhayandar
EducationNot Mentioned
SalaryNot Disclosed
IndustryEducation / Training
Functional AreaInternet Marketing
EmploymentTypeFull-time

Job Description

    Salary: 60,000 1,00,000 per monthJob Summary:We are looking for a result-oriented Performance Marketing Manager to plan, execute, and optimize digital marketing campaigns across multiple channels. The ideal candidate should possess strong analytical skills, strategic thinking, and hands-on expertise in paid marketing, SEO, and social media marketing to drive business growth and maximize ROI.The candidate should also have prior experience in handling 100 courses and managing a team of 10 members.Key Responsibilities:
    • Build and manage acquisition campaigns across Social Media, SEM, SEO, and Display channels to maximize revenue and ROI.
    • Develop and execute social media strategies to enhance brand awareness, engagement, and lead generation.
    • Implement effective on-page and off-page SEO strategies to improve website ranking and organic traffic.
    • Monitor, analyze, and optimize campaign performance using data-driven insights.
    • Conduct root cause analysis and identify performance gaps using tools like Google Analytics.
    • Create and manage content strategies aligned with SEO and social media objectives.
    • Prepare dashboards and reports for campaign performance, KPIs, ROI, and funnel analysis.
    • Define and track key performance metrics for continuous improvement.
    • Collaborate with creative and marketing teams to test innovative campaigns and strategies.
    • Continuously improve cost per acquisition (CPA) and overall marketing efficiency.
    • Develop strategies for quality lead generation and higher conversion rates.
    • Plan and execute marketing initiatives for student acquisition and brand growth.
    • Monitor competitor activities and market trends to enhance campaign effectiveness.
    • Create remarketing and marketing automation strategies for lead nurturing and engagement.
    • Optimize landing pages and marketing funnels for improved lead quality and ROI.
    Qualifications & Experience:
    • Proven experience in Performance Marketing/Digital Marketing roles.
    • Hands-on expertise in Facebook Ads Manager and Google Ads.
    • Strong understanding of SEO tools such as Google Search Console, SEMrush, or Ahrefs.
    • Experience managing both organic and paid social media campaigns.
    • Strong knowledge of keyword research, SEO optimization, and content marketing.
    • Excellent analytical, communication, and presentation skills.
    • Prior experience in the Education Industry will be preferred.
    Contact Details:Mobile: hidden_mobile Email: hidden_email

Keyskills :
seosemsearch engine optimizationsocial media marketingkeyword researchdigital marketingsemrushahrefs

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