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Job Location | Navi Mumbai |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | IT - Software |
Functional Area | Sales / BDGeneral / Other Software |
EmploymentType | Full-time |
The applicant will be working closely with the marketing team. The applicant will do product marketing research, content management and execute them based on predetermined marketing objectives and requirements for the company.This position requires expertise in market research and strategy development, excellent communication skills, the ability to work efficiently with cross functional teams and a proactive, can-do attitude.Roles and Responsibilities Work with Marketing and Product team with content organization, assimilation and development Market intelligence be the expert on our buyers, who are they, how they buy and their key buying criteria Understand the competitive landscape be an expert on our competition and how they are positioned Excellent research ability on competition and market intelligence Regularly produce various content types, including email, social media posts, blogs and white papers Writing marketing collateral (brochures, whitepapers, case studies) in lucid language Impeccable spelling and grammar Extreme proficiency in Microsoft Word and PowerPoint Developing marketing materials to generate sales leads Define and execute the digital marketing strategy. Establish, implement and measure the effectiveness of digital initiatives to drive awareness and adoption Objectives of the Role Develop comprehensive documentation that meets organizational standards Obtain a deep understanding of products to translate complex product information into simple, polished, and engaging content Write user-friendly content that meets the needs of the target audience, turning insights language that sets our users up for success Develop and maintain detailed databases of appropriate reference materials, including research, usability tests, and design specifications Skills and Qualifications Preferably must have worked in a product company (ITES preferred) Excellent written & spoken English Proven ability to quickly learn and understand complex topics Previous experience writing documentation and procedural materials for multiple audiences Superior written and verbal communication skills, with a keen eye for detail Experience working with engineering to improve user experience: design, UI, and help refine content and create visuals and diagrams for technical support content,
Keyskills :
businessdevelopment marketing advertising brandmanagement android salesleads socialmedia whitepapers spokenenglish marketresearch targetaudience engagingcontent icrosoftw technicalsupp digitalma