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Account Based Marketing Manager

4.00 to 7.00 Years   Noida   07 Apr, 2022
CRMNEXT
Job LocationNoida
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaOperations Management / Process Analysis
EmploymentTypeFull-time

Job Description

    Responsibilities
    • Strategize, execute, and optimize a data-driven ABM strategy to achieve sales goals
    • Develop and deploy multi-channel ABM campaigns, including crafting strategy, aligning internal teams, and project managing execution
    • Apply an experimentation mindset to ABM campaigns to drive, test, learn, and optimize
    • Iterate and optimize campaigns based on data and analysis of ABM campaigns and tactics
    • Collaborate with ABM leadership team (sales and marketing interlock) to select key accounts
    • Deliver account research and analysis to drive ABM strategies
    • Provide ongoing reporting, campaign insights, and pacing toward goal to stakeholders
    • Partner with regional Campaign Managers, Field Marketers, Sales, and SDRs to build integrated campaign motions
    • Work closely with marketing ops and business ops to support high-performance ABM marketing tools and integrations
    • Partner closely with SDR and sales teams to ensure strong marketing and sales alignment
    • Document processes and best practices in our handbook for marketing and sales teams to reference
    Requirements
    • 4-7 years of experience in account-based marketing or similar field, with the desire to learn more about account-based marketing
    • Experience with multi-touch attribution reporting
    • Highly organized and efficient with the ability to develop and execute against an evolving plan
    • Able to clearly communicate new ideas, products, and campaigns to both internal and external stakeholders
    • Team player that is able to work both collaboratively and autonomously
    • Strong project management, time management, prioritization, and organizational skills
    • Experience managing and prioritizing multiple projects simultaneously
    • Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams
    • CRM/marketing automation background, preferably Hubspot, Salesforce, and Marketo
    • Experience with ABM tools preferred
    • Ability to use GitLab for project management
    • Proactive self-starter, demonstrating high initiative and critical thinking
    • Proven ability to think strategically, but with exceptional attention to detail in execution
    ,

Keyskills :
business developmentsalesadvertisingmarketingbrand management

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