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Ad Operations - Digital

2.00 to 3.00 Years   Noida   22 Mar, 2024
Republic World
Job LocationNoida
EducationNot Mentioned
SalaryNot Disclosed
IndustryMedia / Dotcom / Entertainment
Functional AreaNot Mentioned
EmploymentTypeFull-time

Job Description

    Experience: 2 - 3 yearsOverview: This position requires a person who has exceptional knowledge of Campaign management. He/she should be able to handle end-to-end campaign execution including creative QC, campaign set-up, and campaign optimization for Display and Video both. The stakeholder needs to have a stronghold in campaign analytics, performance and inventory management.Key Responsibilities:Campaign Management: Command over Google Ad Manager. Understanding of various ad formats in Display including HTML and innovative ads. Understanding of Video campaign set-up and deliveries. Knowledge of campaign-related metrics like CTR, VTR, Viewability, and eligibility. Knowledge of Reporting dashboard and scheduling of reports.AdTech Implementation: Understanding of how Ad units are created. Knowledge of implementation of ad unit on a property Understanding of using Google console and debugging errors in ad code implementation.Data Analysis and Optimization:. Utilize data analytics and key performance indicators (KPIs) to assess the effectiveness of campaign strategies. Implement A/B testing and other optimization techniques to improve ad performance and user engagement. Provide regular reports and insights to stakeholders on campaign metrics.Cross-Functional Collaboration: Should be able to liaise with tech, sales, analytics, and SEO teams to work closely with them to drive the necessary results.Qualifications: Bachelors degree in Business, Marketing, Advertising, or a related field. Masters degree is a plus. Proven experience in a similar role with a focus on digital monetization and AdTech. Strong understanding of advertising technologies, programmatic advertising, and digital marketing trends. Excellent analytical and problem-solving skills with the ability to interpret data and trends. Experience with ad-serving platforms, ad exchanges, and demand-side platforms (DSPs). Strong leadership and team management skills. Exceptional communication and interpersonal skills. Ability to thrive in a fast-paced and dynamic work environmentWhat do we offer Excellent Career Progression Competitive Compensation Package Health Insurance Energetic and Enthusiastic Work Environment,

Keyskills :
Campaign managementCampaign analyticsData analysisDigital marketingGoogle Ad ManagerDisplay adsVideo campaignAdTech implementationOptimization techniquesCrossfunctional collaboration

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