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Content Strategist, Brand Strategist, Brand content marketing manager

1.00 to 10.00 Years   Noida   28 Jul, 2026
Jobs Territory Hiring For Beauty and Wellness company
Job LocationNoida
EducationNot Mentioned
SalaryNot Disclosed
IndustryPersonal Care / Beauty
Functional AreaContent Development
EmploymentTypeFull-time

Job Description

    HiDear CandidateHope you are doing well !We have an urgent and exciting opening at one of the beauty and wellness company based out in Noida.Content Strategist Role @effora (Job Description) Experience: 4 -5 Years Industry: Beauty, Wellness & D2C (Preferred) Location: Noida (Delhi NCR) | Work From OfficeAbout Effora Effora is building Indias premium Beauty & Wellness brand focused on routines, recovery, and visible results through an ecosystem of beauty devices, topicals, supplements, and education. Were looking for a Brand & Content Strategist who combines creativity with analytics - someone who can build content that drives awareness, trust, and measurable business growth. Key Responsibilities
    • Performance & Content Analytics Work closely with the Performance Marketing team to create high-converting ad creatives.
    • Analyze creative performance and optimize based on data.
    • Build ROI-driven hooks, scripts, ad copies, landing pages, and messaging.
    • Identify winning creative angles and scale them across Organic, Paid, and Creator channels.
    • Present weekly insights and actionable recommendations.
    • Key Metrics: ROAS, CTR, CVR, CPM, CPC, CPA, Hook Rate, Thumb Stop Rate, Watch Time, Saves, Shares, Engagement Rate, Content-Attributed Revenue. Brand & Content Strategy Own content strategy across Instagram, YouTube, Meta Ads, Website, and Product Launches.
    • Build educational content around beauty science, recovery, and routines. Develop content calendars aligned with launches and campaigns.
    • Ensure consistent brand communication across all touchpoints.
    • Copywriting & Product Positioning Develop product positioning and messaging.
    • Write hooks, scripts, captions, ad copies, website copy, emails, landing pages, and packaging copy. Translate scientific concepts into engaging consumer content.
    • Influencer & Creator Marketing Lead end-to-end influencer campaigns.
    • Source, negotiate, onboard, and manage creators.
    • Develop campaign briefs and track creator performance.
    • Build long-term creator partnerships focused on business outcomes.
    • Campaign Execution Execute integrated campaigns across Organic, Paid, Creator, and Product Launch channels.
    • Collaborate with Design, Video, Growth, and Founder teams. Ensure campaigns are delivered on time with measurable impact.
    What Were Looking
    • For 3 - 5 years of experience in Content Strategy, Brand Marketing, Influencer Marketing, or D2C Marketing. Strong copywriting and storytelling skills.
    • Experience managing influencer campaigns end-to-end.
    • Strong understanding of Meta Ads creatives and performance marketing.
    • Analytical mindset with the ability to connect creative decisions to business outcomes.
    • High ownership, execution speed, and excellent communication skills.
    • Prior experience with Beauty, Wellness, or Consumer D2C brands is preferred.
    • Success Metrics Content-Attributed Revenue Creative ROAS Organic Reach & Engagement Watch Time, Saves & Shares Influencer Campaign ROI Product Launch Performance Campaign Execution Timeliness Brand Consistency
    Why Join Effora Build one of Indias fastest-growing Beauty & Wellness brands. Work directly with the Founder on brand and growth strategy. High ownership, creative freedom, and the opportunity to build a category-defining content engine.Job Location :NoidaIf you find this job opportunity suits your profile and are interested,kindly share your resume at hidden_emailRegardsAnkitaJobs Territory

Keyskills :
creative strategycontent marketingbrand marketingbrand strategistcontent strategist

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