Digital Marketing - Associate - User Growth

Job Description

As a Digital Marketing Associate at Paytm, your role will involve developing and implementing a comprehensive digital marketing strategy aligned with company goals and objectives. You will oversee and manage paid advertising campaigns across platforms like Google Ads, Facebook Ads, and other emerging channels. Your responsibilities will include managing and optimizing campaign budgets to maximize ROI, leading a team of digital marketing specialists, and collaborating with cross-functional teams to ensure campaign alignment and brand consistency.Key Responsibilities:- Develop and implement a comprehensive digital marketing strategy- Oversee and manage paid advertising campaigns across platforms like Google Ads, Facebook Ads, and other emerging channels- Manage and optimize campaign budgets to maximize ROI- Lead a team of digital marketing specialists and delegate tasks effectively- Collaborate with cross-functional teams to ensure campaign alignment and brand consistency- Analyze campaign performance data using marketing analytics tools to identify trends, optimize campaigns, and generate insights- Develop and maintain strong relationships with media partners and vendors- Stay up-to-date on the latest digital marketing trends and technologies- Track and report on key performance indicators (KPIs) to measure campaign effectiveness- Conduct competitor analysis to understand market trends and identify opportunities for differentiationQualifications Required:- Bachelors degree in Marketing, Communications, Business Administration, or a related field- 3-5 years of experience in digital marketing management- Proven track record of developing and executing successful digital marketing campaigns across multiple channels- Strong understanding of digital marketing best practices such as Affiliate, SEM, and social media marketing- In-depth experience with campaign management platforms like Google Ads, Facebook Ads, and marketing analytics tools- Excellent data analysis skills with the ability to translate data insights into actionable recommendations- Strong leadership and communication skills- Excellent written and verbal communication skills- Ability to work independently, manage multiple priorities, and meet deadlines in a fast-paced environment- Passion for digital marketing and a desire to stay ahead of the curveJoin Paytm for the opportunity to be part of Indias largest fintech lending play. Enjoy a fun, energetic work environment that encourages you to achieve your best. If you are the right fit, Paytm believes in creating wealth for you and offers a unique opportunity to be a part of Indias largest digital lending story. As a Digital Marketing Associate at Paytm, your role will involve developing and implementing a comprehensive digital marketing strategy aligned with company goals and objectives. You will oversee and manage paid advertising campaigns across platforms like Google Ads, Facebook Ads, and other emerging channels. Your responsibilities will include managing and optimizing campaign budgets to maximize ROI, leading a team of digital marketing specialists, and collaborating with cross-functional teams to ensure campaign alignment and brand consistency.Key Responsibilities:- Develop and implement a comprehensive digital marketing strategy- Oversee and manage paid advertising campaigns across platforms like Google Ads, Facebook Ads, and other emerging channels- Manage and optimize campaign budgets to maximize ROI- Lead a team of digital marketing specialists and delegate tasks effectively- Collaborate with cross-functional teams to ensure campaign alignment and brand consistency- Analyze campaign performance data using marketing analytics tools to identify trends, optimize campaigns, and generate insights- Develop and maintain strong relationships with media partners and vendors- Stay up-to-date on the latest digital marketing trends and technologies- Track and report on key performance indicators (KPIs) to measure campaign effectiveness- Conduct competitor analysis to understand market trends and identify opportunities for differentiationQualifications Required:- Bachelors degree in Marketing, Communications, Business Administration, or a related field- 3-5 years of experience in digital marketing management- Proven track record of developing and executing successful digital marketing campaigns across multiple channels- Strong understanding of digital marketing best practices such as Affiliate, SEM, and social media marketing- In-depth experience with campaign management platforms like Google Ads, Facebook Ads, and marketing analytics tools- Excellent data analysis skills with the ability to translate data insights into actionable recommendations- Strong leadership and communication skills- Excellent written and verbal communication skills- Ability to work independently, manage multiple priorities, and meet deadlines in a fast-paced environment- Pas

Keyskills :
Digital MarketingMedia BuyingMarketing AnalyticsSEMAffiliate MarketingData AnalysisLeadershipCommunication SkillsGoogle Ads