Digital Marketing Specialist

Job Description

You will be responsible for planning, executing, and optimizing digital marketing campaigns to promote the preschools programs, events, and admissions. Your key responsibilities will include:- Developing and implementing digital marketing strategies to increase inquiries and enrollments.- Managing paid advertising campaigns across Google Ads, Facebook, Instagram, and other relevant platforms.- Monitoring campaign performance and optimizing for lead generation and ROI.- Creating and managing email marketing campaigns for prospective and current parents.In terms of social media management, you will need to:- Plan and execute social media content calendars.- Create engaging posts, reels, stories, and videos showcasing preschool activities and achievements.- Manage social media communities by responding to comments and messages.- Increase follower growth and engagement across digital platforms.For content creation, your tasks will involve:- Developing compelling content for websites, blogs, newsletters, and social media channels.- Capturing and editing photos and videos of classroom activities, events, and parent testimonials.- Ensuring all content aligns with the preschools brand voice and values.Regarding website and SEO, you will be expected to:- Maintain and update the preschool website with current information, events, and admissions details.- Implement SEO best practices to improve search engine rankings and website traffic.- Track website performance using analytics tools.Qualifications required for this role include:- Bachelors degree in Marketing, Communications, Digital Media, or a related field.- 25 years of experience in digital marketing, preferably in education, childcare, or service industries.- Proficiency in Meta Ads Manager, Google Ads, Google Analytics, and social media platforms.- Experience with Canva, Adobe Creative Suite, or similar design tools.- Knowledge of SEO, email marketing, and marketing automation tools.- Excellent communication and organizational skills.Preferred skills include:- Experience marketing schools, preschools, daycare centers, or educational institutions.- Familiarity with CRM systems and lead management tools.- Understanding of local community marketing and parent-focused campaigns.The Shri Ram Wonder Years, Noida sector-121 is a nurturing early childhood education center dedicated to providing a safe, engaging, and enriching learning environment for young children. You will be responsible for planning, executing, and optimizing digital marketing campaigns to promote the preschools programs, events, and admissions. Your key responsibilities will include:- Developing and implementing digital marketing strategies to increase inquiries and enrollments.- Managing paid advertising campaigns across Google Ads, Facebook, Instagram, and other relevant platforms.- Monitoring campaign performance and optimizing for lead generation and ROI.- Creating and managing email marketing campaigns for prospective and current parents.In terms of social media management, you will need to:- Plan and execute social media content calendars.- Create engaging posts, reels, stories, and videos showcasing preschool activities and achievements.- Manage social media communities by responding to comments and messages.- Increase follower growth and engagement across digital platforms.For content creation, your tasks will involve:- Developing compelling content for websites, blogs, newsletters, and social media channels.- Capturing and editing photos and videos of classroom activities, events, and parent testimonials.- Ensuring all content aligns with the preschools brand voice and values.Regarding website and SEO, you will be expected to:- Maintain and update the preschool website with current information, events, and admissions details.- Implement SEO best practices to improve search engine rankings and website traffic.- Track website performance using analytics tools.Qualifications required for this role include:- Bachelors degree in Marketing, Communications, Digital Media, or a related field.- 25 years of experience in digital marketing, preferably in education, childcare, or service industries.- Proficiency in Meta Ads Manager, Google Ads, Google Analytics, and social media platforms.- Experience with Canva, Adobe Creative Suite, or similar design tools.- Knowledge of SEO, email marketing, and marketing automation tools.- Excellent communication and organizational skills.Preferred skills include:- Experience marketing schools, preschools, daycare centers, or educational institutions.- Familiarity with CRM systems and lead management tools.- Understanding of local community marketing and parent-focused campaigns.The Shri Ram Wonder Years, Noida sector-121 is a nurturing early childhood education center dedicated to providing a safe, engaging, and enriching learning environment for young children.

Keyskills :
Digital MarketingSocial Media MarketingContent CreationLead GenerationDigital AdvertisingEmail MarketingSEOAdobe Creative SuiteGoogle AdsFacebook AdsInstagram Ads