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Executive or Senior Executive BTL Marketing (Noida)

1.00 to 10.00 Years Noida 24 Aug, 2026

Job Location	Noida
Education	Not Mentioned
Salary	Not Disclosed
Industry	Medical / Healthcare
Functional Area	Not Mentioned
EmploymentType	Full-time

Job Description

Position Title: Executive / Senior Executive BTL Marketing Department: Marketing Industry Preference: Diagnostic / Healthcare Education: Any Graduate About Us: Redcliffe Labs is Indias fastest growing omnichannel Pan India diagnostics service provider having its services in 220 cities through a network of 80 owned advanced labs and 2000 Collection Centres powered by home sample collection across India. We are on a mission to provide quality healthcare services at affordable rates making diagnostics easily accessible and convenient to one and all. Role Summary The Executive / Senior Executive BTL Marketing will be responsible for executing high-impact on-ground marketing activities to drive brand visibility, lead generation, and walk-ins. The role focuses on planning and executing BTL campaigns such as society camps, mall activations, exhibitions, RWAs, pharmacy onboarding, and other community-level initiatives. Key Responsibilities BTL Planning & Execution - Plan and execute on-ground BTL marketing activities across assigned locations - Conduct society camps, health check-up camps, RWA activations, mall exhibitions, joggers park activities, and other local outreach programs - Execute leaflet distribution, canopy activities, and promotional drives to increase brand awarenessBTL Camps & Activations - Coordinate end-to-end execution of health camps including permissions, setup, staffing, and reporting - Ensure effective on-ground presence and engagement during camps and activations - Support weekend and Sunday camps as per business requirements - On-ground Marketing & Partnerships Work on DSA and pharmacy onboarding initiatives under the BTL model - Coordinate with sales, operations, and channel partners for smooth execution - Build solid local-level relationships to enhance outreach effectiveness. Channel & Partnership - Work on DSA activities and pharmacy onboarding under the BTL marketing model - Coordinate with sales, operations, and channel tea .

Keyskills :
lead generationevent planningcommunity outreachrelationship buildingBTL Marketingonground marketing

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