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google ad Expert

2.00 to 6.00 Years   Noida   24 Sep, 2019
Talent Corner Hr Services Pvt Ltd
Job LocationNoida
EducationNot Mentioned
SalaryRs 4.5 - 7 Lakh/Yr
IndustryIT - Software
Functional AreaApplication Programming / Maintenance
EmploymentTypeFull-time

Job Description

  • Manage and optimize existing PPC campaign components including, but not limited to Ad -Copy, Bid Prices, Cost per Conversion, Cost per Click, Keyword Research, etc.
  • Help create PPC strategies including keyword research and analysis.
  • Implementation of PPC strategies. Create performance reports with recommendations for improvements.
  • Must have the expertise and have worked on campaigns across Search Ads, Mobile Ads, App installs, Display Ads and Shopping Ads.
  • Must understand Google Tag Manager and use Google Analytics tracking (setting up Goals) for AdWords campaigns.
  • Must know how to optimize campaigns based on bids and quality score.
  • Must be well aware of the anatomy of a highly converting landing page and know how to set up the AB Test to ensure campaign success.
  • Must know tools to analyses campaigns of competitors and benchmark performance accordingly.
  • Exp. in Google AdWords and Paid Social media management
  • Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Plan, manage and Execute Paid Search/(PPC) campaigns
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing etc)
  • Be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Keep abreast of PPC and SEM trends

Keyskills :
ost per acquisition social media google adwords shopping advertising keyword research conversion tracking google tag manager google analytics social media management media management search advertising app installation mobile advertising disp

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