Product Marketing Specialist

3.00 to 8.00 Years Noida 05 Nov, 2019

Job Location	Noida
Education	Not Mentioned
Salary	Rs 3.5 - 5 Lakh/Yr
Industry	Media / Dotcom / Entertainment
Functional Area	General / Other Software
EmploymentType	Full-time

Job Description

Understand consumer needs and acquire new customers by creating offerings that fulfill their needs
Track competition and international scenario on daily basis to gain strategic advantage
Work with the brand team to create and execute tactical communication
Keep internal stakeholders like management, Sales team, trade, Customer care updated with all product information through training sessions, regular updates, newsletters, mailers, presentations etc

Creation of new packs, modification in existing packs and changes in policies as per consumer requirements. Removal of unwanted packs
Competitive mapping and differentiation strategy - Track and analyse competition on ongoing basis, share learning and use it to maintain competitive edge
A-la-carte packs design, launch and profitability
Package Mix - Package performance measurement and undertaking activities to achieve the right package mix
Tactical communication development along with the brand team.
Communication on new initiatives, offers, packages etc through various modes like training, mailers, SMS etc
Liaison with various departments including IT to ensure implementation of schemes and new product initiatives
Market research/feedback to capture Consumer feedback/insight .

Keyskills :
salesmarketing advertisingfeatures researchcustomer care corporate liaisonmessaging platforms

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Product Marketing Specialist

Job Description

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