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Senior Manager Digital Marketing Lead - Dominos

5.00 to 7.00 Years   Noida   04 May, 2023
Job LocationNoida
EducationNot Mentioned
SalaryNot Disclosed
IndustryFMCG / F&B
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    Roles and Responsibilities Jubilant FoodWorks is amidst transformation & expansion which will fuel the next level of growth and this creates both challenges and opportunities. While JFL is the largest QSR in the sub-continent, it is set to double in scale & size with a vision towards becoming a Multi Business, Multi Product, Multi Country Operations. As part of this expansion, the Organisation is looking at hiring a Performance Marketing Expert
    • End to end responsibility for digital marketing programs that include setting strategic objectives and then executing the strategy.
    • Responsible to set the digital marketing strategy within the overall marketing strategy of the company.
    • Responsible for growing the Online Assets (App, Msite and Desktop) for Domino s India.
    • Domino s India already has 60Mn+ Installs. Responsibility of driving exponential App growth for the organization.
    • Build media plans with clear measure of ROI.
    • Responsible for managing creative and media agencies.
    • Ability to build a complete well measured digital marketing program using all available mediums like UAC Ads, Affiliates, App Partnerships, Social ads, SEO, SEM, etc.
    • Track latest developments of tools/mediums within digital marketing to build the most effective marketing programs.
    Key performance indicators (include but not limited to)
    • Be the lead SPOC for Digital transformation of business and work across teams.
    • Highly measurable digital marketing programs.
    Desired Candidate Profile
    • 5-8 years of work experience with at least 4 years in Digital Marketing.
    • Must have experience in Mobile App marketing, UAC and app install campaigns on various paid and owned media like Google, Facebook, Apple Search Ads, etc
    • Should have an in-depth understanding of Google Analytics, Appsflyer/Branch, Clevertap/WebEngage and other popular tools for mobile attribution, acquisition, re-engagement
    • Experience in driving App growth in Travel, Ecomm, OTT, D2C, in any B2C organisation or Agency
    • Strong analytical skills; bias toward decision making based on data, and high proficiency with Excel and using it to configure, analyse, and present data.
    • An independent self-starter with an entrepreneurial flair and should be comfortable with making decisions.
    ,

Keyskills :
google analyticsdigital marketingsocial media marketing

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