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Technical Content Marketer

2.00 to 5.00 Years   Noida   09 Jun, 2022
TO THE NEW
Job LocationNoida
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaContent DevelopmentMarketing / Communication
EmploymentTypeFull-time

Job Description

    Responsibilities: - You would be telling compelling stories and thought leadership content in various formats and multiple topics ranging from Cloud, DevOps, Product Engineering, Industry 4.0, SAP, ERP, and more- You would be responsible for creating, assimilating, and conveying technical information in a persuasive, non-technical, concise and effective manner- You will gather information from many sources and author it into a document with an aim to simplify complex concepts or processes to maximize reader comprehension using a creative and persuasive writing style- Build technology content assets customized from the lens of industry / verticals such as CPG, Telco, Retail, Technology, Fintech, among others- Understand business focus and their accelerators, frameworks, IPs to build meaningful content around specific business line- Work alongside other content marketers and collaborate with designers, technical teams, and practice teams to get the desired results- Create a content calendar considering customer requirements- Build storyboards, whitepapers, PR, product / solution video scripts, ebooks, infographics, landing page content, copywriting for media creative and social media assets, emailers, brochures and so much more- Choose the right marketing mix and help disseminate / syndicate the content assets for maximizing traffic, engagement, views, followers, and other relevant KPIs- Understand and help repurpose existing content assets to snackable content pieces such as short videos, gifs, carousels, presentations and more.- You will be responsible for setting the tone of technical communication through the use of spacing, images, typefaces, etc- Ensure hygiene in assets such as depth, tone, grammar, spellings, tense, sentence structure Must Have: - At least 4-5 years of experience in writing technical content for B2B tech services/products- Knowledge of multiple formats and tonality such as whitepapers, ebooks, infographics, video scripts, emailers, social media creatives, GIFs, ad copies, ad creatives, among others- Excellent written and verbal communication skills, proficiency in the English language is a must- Excellent at long-form content for web and short-form copywriting for social media- Basic understanding of social media marketing, SEO, and Google Analytics- Ability to write and edit in a variety of styles and format for a different audiences- Meet deadlines and ensure quick turnarounds in a rapidly changing environment- Self-motivated with a passion for content, proactive and multitasker with an ability to get thejob done with minimal supervision.,

Keyskills :
social mediaadobe creative suitesocial media marketingmedia marketingenglish languagevideo scripts

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