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Adobe RTCDP Audience & Segmentation Specialist

Fresher   Pune, BangaloreBangalore, Noida, Chennai, Hyderabad, Kolkata, Gurugram, Mumbai City, Delhi   06 Aug, 2025
CAPGEMINI TECHNOLOGY SERVICES INDIA LIMITED
Job LocationPune, BangaloreBangalore, Noida, Chennai, Hyderabad, Kolkata, Gurugram, Mumbai City, Delhi
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT Services & Consulting
Functional AreaIT Operations / EDP / MIS
EmploymentTypeFull-time

Job Description

    Adobe RTCDP Audience & Segmentation SpecialistRole OverviewWe are seeking a detail-oriented and technically proficient Adobe RTCDP Audience & Segmentation Specialist to own and optimize audience segmentation logic and activation workflows. This role is critical in enabling personalized, data-driven experiences across marketing channels by leveraging Adobe Real-Time CDP capabilities.Key Responsibilities
    • Segment Logic Ownership
      • Design, implement, and maintain audience segmentation logic within Adobe RTCDP.
      • Define and manage traits, calculated attributes, and governed audience definitions to support personalization and targeting strategies.
    • Activation Workflow Management
      • Build and maintain audience activation workflows across multiple sandboxes and destination endpoints.
      • Ensure delivery accuracy and consistency across all marketing channels.
    • Cross-Functional Collaboration
      • Partner with data engineering, marketing, and platform teams to align on data schema, governance, and activation requirements.
      • Work closely with compliance teams to ensure audience definitions meet regulatory and privacy standards.
    • Troubleshooting & Optimization
      • Monitor segment population trends and troubleshoot issues related to segment-based personalization logic.
      • Continuously optimize segmentation strategies based on performance insights and business objectives.
    Qualifications
    • 4 5 years Hands-on experience with Adobe Real-Time CDP (RTCDP) and audience segmentation tools.
    • Strong understanding of identity resolution, traits, calculated attributes, and data governance.
    • Experience working across multiple sandboxes and activation endpoints.
    • Familiarity with marketing channel delivery systems and personalization frameworks.
    • Analytical mindset with strong problem-solving skills and attention to detail.
    • Excellent communication and collaboration skills.
    LocationPAN Inida

Keyskills :
adobe analyticsreal time cdpadobe experience platformadobe rt-cdpajoaepadobe real time cdpadobe cdpadobe journey optimizer

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