Applied for Lead - Social Comm/Senior Lead - Social Comm

Job Description

* Duties and Responsibilities - ACCOUNT PLANNING Identify portfolio growth opportunities and deliver on plan to achieve collaborating with internal resources to maximize/expand supplier network and spend growth. Proactively provide expertise on policies benchmarking and recommendations to optimize programs reduce costs and drive efficiencies for clients. Interface with various divisions of social platforms to develop and implement customized and strategic account plans. Sign new B2B strategic partnerships manage & grow existing B2B partnerships penetrate new vertical industries and play a key role in driving the development of cutting-edge B2B financial and marketing solutions. Ensuring that noise levels in key customers are suitably addressed through the servicing team while driving online initiatives like paperless statements e remittance @work and online program management. Responsible for the research design development and execution of a full-funnel marketing program. Meet and exceed identified quarterly key performance indicators that include but are not limited to: social-aided conversions on-social conversions specific traffic metrics and specialized revenue metrics focused on major activations work with marketing and communications to ensure that social commerce content matches brand elements like visual design voice and tone. Leveraging industry knowledge and expertise in development of growth and retention strategies and delivery of insights to clients. Achieve portfolio growth and retention targets. Drive Online Program management and online capabilities to improve the overall profitability of the Accounts. Collaborate with World service to improve customer experience and reduce noise levels within the portfolio. DIGITAL BUSINESS Business planning & execution for a specific account CANDIDATE MUST be creative and able to think around problems be a rigorous and logical thinker have strong presentation skills have good business skills have good written and spoken communication skills be able to work well as part of a team with a range of people have a good memory for facts and figures have numerical ability have computer skills have stamina and drive PARTNER MANAGEMENT Identify agencies evaluate their capabilities in alignment with requirements and conduct negotiations for partnership PEOPLE MANAGEMENT AND COACHING Determine individual training needs & development plans to build expertise and enhance skills Set objectives conduct reviews and close appraisal processes for the team as per timelines Participate in selection process to identify the right talent at senior positions within the function Attract recruit and lead digital talent who will help drive connected goals by using a consultative and engaging style that encourages active listening constructive dialogue and gains commitment Integrate cross linked KRAs across the team * Major Challenges - Creating an Account planning framework from scratch Hiring and building the account planners team to meet the business needs Driving growth and numbers as per the targets * Key Decisions / Dimensions - Following decisions are taken by the role: Key account planning strategies and execution Business growth and achievement strategies and execution , * Qualifications Post-graduation in Engineering or Management (Marketing) from a Tier 1 B school, with graduation in Computer Sciences or equivalent from a Tier 1 Engineering college Work Experience 10-12 years of overall Ecommerce Business experience with minimum of 8 years of experience managing social platforms. Must have at least 6-8 years experience in core social media account planning Must have executed projects in tune to Business generation and growth Must have done large scale transformation projects with a direct impact on revenue and customer base in tune to 5 Mil base Must have managed a complex ecosystem of partners, minimum of 20+ to execute complex projects Excellent grasp of the web and app technologies, data flows and systems, Monitoring systems, infrastructure management and people management skills

Keyskills :
team managementcustomer relationsdeliverydocumentationautomationpeople management skillslarge scale transformationkey performance indicatorskey accountsocial mediavisual designtraining needs