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| Job Location | Pune |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Aviation / Airline |
| Functional Area | Sales / BD |
| EmploymentType | Full-time |
Key Responsibilities: Responsible for driving New User Acquisition Revenue for Hotels Holidays via Mobile Channels (predominantly Ad Networks, Google Facebook) via performance marketing.Track and optimize activity to increase the ROI from paid acquisitions through attribution tracking tools.Ensure that all campaigns are planned, tracked and operate towards specific business and growth objectives. Measure and optimize on performance ROI, retention, engagement etcPlan and manage the budget to achieve optimum ROI per acquisition.Create and maintain metrics reports to showcase the health of the campaigns.To devise, implement and run innovative campaigns across campaigns in line with budgetsManage strong business relationships within the digital ecosystem. Understand and manage dynamics to drive best practices in this function.Stay up-to-date with digital marketing trends and potential new channels and strategies, including updates on attribution, latest trends in mobile marketing, social media acquisitions.Skills Required: 4+ year s experience in Mobile Performance Marketing for apps in entertainment, gaming or in the ecommerce spaceExperience in managing multiple advertising channelsKnowledge of performance marketing tracking tools GAFlurry Appsflyer and analytics toolsAdvanced skills in excelAnalytical, with the ability to interpret information, news, data and research quicklyMobile Apps ecosystem knowledge,
Keyskills :
mobile roi tat banking mis research accounts analytics metrics business marketing sales dynamics retention excel obilemarketing socialmedia digitalmarketing adnetworks technicalcompliance