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Deputy Manager Marketing Content Marketing

2.00 to 4.00 Years   Pune   31 May, 2019
Skill Ventory
Job LocationPune
EducationNot Mentioned
SalaryNot Disclosed
IndustryBanking / Financial Services
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

BACKGROUND We believe content is central to creating desirable brand associations and forming tribes of brand advocates. We are looking at a person who can define and execute the overall content program strategy, create content management systems and establish a new benchmark for content marketing. WHY THIS POSITION IS REQUIRED Execution of the annual content programs calendar KEY ROLES AND RESPONSIBILITIES CONTENT PROGRAM STRATEGY AND EXECUTION

  • Develop the monthly content programs calendar covering topics, channels, amplification plans and metrics
  • Work with various COEs to drive effective implementation
  • Integrate the content programs calendar with other campaigns and communications initiatives
PARTNER ECOSYSTEM MANAGEMENT
  • Work with the agency partner to identify and onboard various parties in the ecosystem that will execute various legs of a content program
PERFORMANCE MONITORING
  • Measure and report performance for each program, and make necessary interventions
CROSS FUNCTIONAL AND COE ENGAGEMENT
  • Work with various functions and businesses within the company on content generation, and COEs within the function for execution support
  • Conduct ongoing usability tests to gauge content effectiveness
Required Qualifications and Experience: ESSENTIAL SKILLS
  • An ideas person with a knack for creativity
  • Marketer with a publishing mindset
  • Direct hands on experience in a content marketing/ digital content publishing company
  • Social media DNA
APTITUDE
  • Stretch, speed and agility
  • Comfortable with change and ambiguity
  • Self starter, with a very high degree of motivation
  • Passionate about new possibilities
EXPERIENCE
  • 3-5 years Content marketing experience
,

Keyskills :
coestrategymarketingusabilitymanagementbrandtestsagencymetricsagilitymingcampaignsecosystem

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