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| Job Location | Pune |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Recruitment Services |
| Functional Area | General / Other Software |
| EmploymentType | Full-time |
KEY ROLES AND RESPONSIBILITIES
DIGITAL MARKETING BLUEPRINT AND PRACTICES PLAN
Define the overall digital marketing strategy and therein, define the plan for each practice covering search, display, affiliates, mobile, ecommerce , content and social media. This will cover all proprietary digital assets and across our digital footprint on third party assets
Build category leadership through effective execution of overall strategy
INTEGRATED DIGITAL MARKETING
Leverage various platforms like Advertising platforms, listening tools, Campaign management platforms, Social platforms and alike, to orchestrate successful campaigns across the entire digital ecosystem
Create and execute integrated digital marketing plans to drive business and brand objective
TRAFFIC AND ACQUISITION
Own and leverage all managed marketing channels including: email, organic search, paid search, affiliates, app download campaigns, display advertising, and paid and social to drive
traffic to digital assets
Leverage originated traffic to drive campaign metrics
CONTENT MARKETING
Create and execute a comprehensive content marketing strategy to build psychological size
Leverage content to drive influence through social media platforms and relevant third party platform
PERFORMANCE MARKETING
Drive analytics implementation usage across all digital assets and leverage BI to improve output metrics
Own reporting and analysis of campaigns, showing total impact of online marketing activities and overall online marketing ROI
Own return on Investment for all online marketing initiatives
Drive traffic and offtake growth on all devices (app, mobile site and desktop)
CROSS FUNCTIONAL CROSS-COE COLLABORATION
Collaborate with Centers of Excellence within the function
Work with Analytics BI to leverage data and drive higher ROIs
Work with Digital Capabilities COE to create new assets and enhance current asset outputs
The role reports to National Lead Digital Business B2B Cards
REQUIREMENT
8-10 years marketing experience with the last 4 years in a senior digital marketing position in a high growth company. 6 years ecommerce experience is a must
Post graduate in business management or a specialization in digital marketing
Strong bias for E-commerce experience
Exposure to P&L management is a significant plus
Need experience in E commerce companies is desired or the digital department of the company.
The client works 6 days a week from Monday to Saturday
,Keyskills :
returnoninvestment socialmedia organicsearch digitalassets onlinemarketing digitalmarketing contentmarketing marketingstrategy campaignmanagement businessmanagement marketinganalytics displayadvertising marketinginitiatives b2b coe roi roi