Deputy National Lead Marketing

Job Description

* Duties and Responsibilities - WHY THIS POSITION IS REQUIRED Over the years, we have built digital capabilities across various parts of the company. We are looking at someone who can drive all our existing and prospect facing digital assets and practices, create the overall strategic digital marketing footprint, and leverage technology to drive the next phase of growth for business. This position will directly and indirectly manage a team of more than 12 people, across digital capabilities development, Asset upkeep, management and capabilities development. KEY ROLES AND RESPONSIBILITIES DIGITAL ASSET STRATEGY : Create and nurture the digital capabilities on Experia web and Prime Codify long term digital marketing strategy for these assets Create the frameworks for each digital marketing practice and platform Work with the cross-functional senior teams to influence the strategic direction of the above assets and initiatives Harness technology to find new ways to reach the consumer and generate insights from the consumer s footprint Create a culture of test and learn by working with BI and Analytics. Drive various practices to embed this approach in their ongoing plans and through the various initiatives PERFORMANCE MARKETING Drive overall brand and business KPIs on the platforms and initiatives through the year Influence traffic origination team to drive traffic on to the asset and drive offtake on mobile site and desktop through the various teams within the COE Drive analytics implementation & usage across all digital assets & leverage BI to improve metrics Own campaign ROI across all digital initiatives and improve returns on Investment DIGITAL INTERFACE AND EXPERIENCE DESIGN Develop the overall design philosophy for Experia web and Prime Identify and onboard latest digital design practices and technology platforms to steer the interface design and digital experience approach for the company Define and implement a multi-disciplinary design approach to user interface design across our proprietary assets and ongoing investments in new platforms Identify, onboard and nurture an extended ecosystem of design partners to lead creation of benchmark digital experiences Ongoing assessment and evaluation of the interface approach across our assets Work with the Research COE to implement a real time testing framework to evaluate usability and experience PLATFORMS MAINTENANCE AND ENHANCEMENTS Plan and execute the annual capability enhancements plan across all the assets Work with various businesses to implement tactical requirements on an ongoing basis Create a governance and content updation framework to ensure all content across content across our proprietary platforms is current and correct ENGAGEMENT Steer all engagements across various disintermediated businesses and ensure the entire digital marketing ecosystem is being leveraged effectively to deliver overall business objectives , * ESSENTIAL SKILLS Deep understanding of technology-led marketing practices Strong combination of math and magic, bringing design, behavior and technology together Hands on experience of running large marketing programs, with experience in using data / insights & analytics to drive marketing decisions and strategy Solid understanding of digital marketing channels like SEM, Programmatic, Mobile Deep Linking, Cross Device Tracking, Remarketing and Display, and alike Ability to steer outcomes and bold strategic agendas through direct and indirect influence APTITUDE Leadership Team management and indirect influence Stretch, Speed and agility Manage change and ambiguity Passionate about possibilities Practicing philosopher Fine balance of math and magic PAST EXPERIENCE 8-12 years experience with the last 5 years in asset management / strategy position in a high growth company Post graduate in business management or a specialization in digital marketing is a must Strong bias for E-commerce experience Previous experience of P&L management/ brand strategy and design a significant plus

Keyskills :
user interface designdigital design brand strategydigital assets team managementasset management digital marketingexperience des