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| Job Location | Pune |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Media / Dotcom / Entertainment |
| Functional Area | Marketing / CommunicationSales / BD |
| EmploymentType | Full-time |
We are looking for a domain specialist who can lead our SEO , SEM , SMM and all other digital efforts across all markets. You will be responsible for managing all SEO activities such as content strategy , link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google , Yahoo and Bing in order to maximize ROI.RESPONSIBILITIES: Execute tests , collect and analyze data , identify trends and insights in order to achieve maximum ROI in paid search campaignsTrack , report , and analyze website analytics and PPC initiatives and campaigns Manage campaign expenses , staying on budget , estimating monthly costs and reconciling discrepancies.Optimize copy and landing pages for search engine marketingPerform ongoing keyword discovery , expansion and optimizationResearch and implement search engine optimization recommendationsResearch and analyze competitor advertising linksDevelop and implement link building strategyWork with the development team to ensure SEO best practices are properly implemented on newly developed codeWork with editorial and marketing teams to drive SEO in content creation and content programmingRecommend changes to website architecture , content , linking and other factors to improve SEO positions for target keywords.Required Candidate profileProven SEO experience Proven SEM experience managing PPC campaigns across Google , Yahoo and Bing. Solid understanding of performance marketing , conversion , and online customer acquisition In - depth experience with website analytics tools (e.g , Google Analytics , NetInsight , Omniture , WebTrends) Experience with bid management tools (e.g. , Click Equations , Marin , Kenshoo , Search Ignite) Experience with A / B and multivariate experiments Working knowledge of HTML , CSS , and JavaScript development and constraints Up - to - date with the latest trends and best practices in SEO and SEM ,
Keyskills :
seo digitalmarketing googleanalytics marketing advertising searchengineoptimization searchengine linkbuilding landingpages bidmanagement contentstrategy contentcreation customeracquisition ptimizationstr