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| Job Location | Pune |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Banking / Financial Services |
| Functional Area | Internet Marketing |
| EmploymentType | Full-time |
Roles and ResponsibilitiesA leading digital first platform company that seeks to provide solutions for retail and SME customers across their life cycle, covering asset acquisition through financing, payments, asset protection, family protection, savings, wealth management and retirement solutions is looking for candidates for the role ofManager - Digital Marketing: Content ManagementLocation: PuneQualification:Experience: Min 3+ yrsRoleLeverage content to create desirable associations and form tribes of brandadvocates Content Program Strategy and ExecutionCreate the overall content management strategy covering in detail what contentwill be produced, the ecosystem that will produce this, how this content will be amplified across proprietary and third-party channels, and what metrics will be tracked to ensure content programs deliver objectivesJob DescriptionDevelop the monthly content programs calendar covering topics, channels, amplification plans and metrics. Work with various COEs to drive effective implementationIntegrate the content programs calendar with other campaigns and communications initiativesPartner Ecosystem Creation and ManagementDetail out the partner specifications and required to drive the overall content programs strategyIdentify and onboard strategic partner(s) who will drive the programs and be the single node between the ecosystem that will run the content programs and the companySet up governance processes to identify gap areas and ensure on-brand executionWork with the agency partner to identify and onboard various parties in the ecosystem that will execute various legs of a content programContent Management SystemDevelop the overall content management system for the brand to create a single repository of all proprietary content, and help retrieval and repurposingWork with agency partners and COEs within the function to drive regular enhancements Content Platforms CreationIdentify opportunities for creating new content platformsMake a detailed and robust case for investment in new platformsDrive implementation and ensure delivery of the overall strategy from the new platformPerformance MonitoringDefine the comprehensive set of metrics to be monitored for the overall strategyand various content programsSet targets, measure and report performance for each program, and make necessary interventionsCross Functional and Coe EngagementWork with various functions and businesses within the company on content generation, and COEs within the function for execution supportConduct ongoing usability tests to gauge content effectivenessLeverage market data and insights to develop content themes and plans
Keyskills :
market datasetlife cyclecontent management systemsmetestswealthmanagement systemcontent managementretirement solutionscoeasset protectionbrandretailwealth managementthemesmetricsagencycontent generationgap