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Division Marketing Lead

5.00 to 7.00 Years   Pune   31 Aug, 2020
Soy2all
Job LocationPune
EducationNot Mentioned
SalaryNot Disclosed
IndustryManufacturing
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

Role Purpose:

  • Develop, implement and review marketing campaigns designed to achieve the growth and revenue goals of the Division
  • Support development and execution of campaigns across division for the asset per se.
Accountabilities:
  • Lead the development and deployment of Division campaign strategy both short term and long term.
  • Develop and monitor market intelligence, bring customer insights in the marketing plan.
  • Work closely with the commercial organization for leading campaign efforts both for the existing and for the new GTM locations.
  • Ensure that the sales force have the right and effective campaign tools to fulfill their job delivery in the marketplace through high visibility campaign.
  • Support strong business contribution and profitable growth through judicious use of people and financial resources available.
  • Ensure crop campaigns are executed and derive synergies wherever possible.
  • Strong co-ordination with other employees in the commercial unit for effective business delivery.
  • Any other responsibilities as assigned by senior managers from time to time including Country/Division projects.
Knowledge, experience & capabilities:
  • Sales and Marketing principles, particularly around campaign mgmt and marketing communications
  • Understanding of agri and rural marketing concepts and methods
  • Proven track record in in sales and sales management (minimum 5-7 years)
  • Proven leadership skills and line management experience
  • Proven track record in being a good team player and team management skills
  • Strong ability to understand customer needs, structure and business drivers
  • Coordination across functions, in particular with sales teams
  • Influencing capability at country and Division leadership level
  • Handling pressure of multiple campaigns in various regions of the division
  • Sets ambitious strategic goals
  • Communicates with impact
  • Leads change and holds ambiguity
  • Builds a culture of innovation
  • Focuses on customers
  • Manages for performance
  • Develops people, organization and self
  • Collaborates across boundaries
Critical success factors & key challenges:
  • Achievement of business objectives of campaigns, and of the Division
  • Quality of campaign management and execution. Understanding and delivery by the sales team
  • Coordnating campaigns across multiple crops in varied regions of the Division
  • Establishment of authority and influence within Sales LT
  • Talagu language is must
Qualifications Education:
  • MBA & Agro industry experience
  • Agriculture Graduate / Post Graduate
* Education:
  • MBA & Agro industry experience
  • Agriculture Graduate / Post Graduate
,

Keyskills :
marketingbrand managementmarket researchadvertisingsalesteam management skillsline management experienceteam managementrural marketingline managementsales managementmanagement skillsleadership skillsbusiness deliveryprofitable growthcampaig

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