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Head - Marketing - Automotive - IIM/MDI/ISB/FMS

18.00 to 25.00 Years   Pune   01 Sep, 2022
Sparkinfy Consulting LLP
Job LocationPune
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    Key Accountabilities:- Translate and implement the vision of the leadership team into mission, brand positioning and go-to-market strategies.- Communication & Media Planning: Creative campaign development & media mix for various social and digital platforms.- Product Events/Product launch: Develop & execute mega product launches, riding events, brand association and collaboration (eg. Beach volleyball).- Merchandise & accessories: Devise and execute a comprehensive strategy to establish Merchandise and Accessories as revenue generation vertical for the company.- Establish performance specifications, cost and price parameters, market applications and sales estimates- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)- Monitor market trends, research consumer markets and competitors- activities to identify opportunities and key issues- Oversee marketing and advertising activities to ensure consistency with product line strategy- Anticipate bottlenecks. Coach the team and get the best from everyone- Ensuring leverage of digital platforms for Branding and creating the brand aura through social media channels.- Integrated marketing communications plan, including Marketing calendar in close coordination with Agencies, Product Management and Sales team.Experience and qualifications required:- Minimum 18+ years- experience in Marketing- MBA in marketing from a tier-1 b-school. Should have understanding of two-wheeler industry.- Individuals with engineering mindset and experience in FMCG and two wheeler industry will be preferable.- Proficiency in managing partner relations: research teams, agencies and vendors.- Must be able to operate successfully in a lean organization; must be able to articulate and advocate initiatives working with other teams and be able to create a vision and organization that can scale rapidly with growing volume.- Comfortable working with numbers, metrics and spreadsheets- Detailed understanding of digital marketing channels including Adwords, Facebook ads, SEO, social media, email marketing, affiliate marketing and web analytics.- Proven working experience as brand manager- Drive for results and out of box thinker.- Excellent understanding of the marketing mix- Experience in identifying target audience and devising campaigns that engage, inform and motivate.- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management- Up-to-date with latest trends and marketing best practices in auto-mobile industry.This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.,

Keyskills :
creative campaign developmentsocial mediaemail marketingtarget audiencedigital marketingbrand positioning

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