Head - Marketing - Retail

Job Description

Reporting Manager: Centre DirectorLocation PuneDuties & ResponsibilitiesJob Summary /Purpose:Managing marketing at the center- Reports to Unit Centre Director and Corporate Head Marketing- Responsible for footfalls, revenue and promotion of the mall- Defining marketing strategies, in close co-ordination with the head office- Monthly reports- Budget management- PR- Media buying and management- Co-ordination with retailers for SOH buying and event participation- Defining marketing strategy for the centerProfile Responsibilities :- Proficient problem solver and keen strategist with comprehensive skills set to develop business plans and drive implementation in real time environments- Drive & implement strategies for communication & PR management- Develop strategies to build brand equity to command maximum positive perception resulting in high trading density- Draft & Implement marketing strategies to drive footfall into the mall and increase spending power of shoppers.- Drive revenue from ad spaces and promotional areas in the mall- Responsible for drafting marketing budget for the whole mall and will be responsible for its controls- Will be fully responsible for drafting events calendar for the whole year and implementing it- Responsible for thorough and constant competition/trend analysis- Result-oriented leader committed to inspire and motivate team members, successfully manage multiple priorities, and perform under pressure in a fast-paced, rapidly changing environment- Self-starter with proven expertise to set up marketing operations, establish brand, coupled with competency of driving business in startup, turn around, and high growth situations- Keen customer-centric orientation with excellent communication skills and ability to interact effectively with personnel / vendors/event management & ad agencies at all levels- Maintain good working relationship with all retailers and impart suitable advice on areas related to sales and promotion- Work/collaborate with retailers for promotions and other activities with would benefit both parties- Implement loyalty programs and strategically explore co-branding options- Responsible for database management- Conduct shopping bag audits, mystery shopping and all satisfaction and feedback surveys at regular intervals- Heading the editorial team for all marketing communications. Personally be involved in content development for the website and overlook uploading of content and other data relevant to business.Profit & Loss:- Responsible for budgeting, forecasting, and financial planning of marketing department- Optimizing Revenue from ad spaces without cluttering the entire space available- Responsible for co-ordination with the finance department for funds receivables management- Manage operating expenses to minimize costs while providing desired results- Must be able to build the department from scratch- Must be able to draft marketing and promotional strategies and other related policies keeping the brand image- Must have an idea of ad spaces inventory, its sizes and the prices it would command in the market- Leading the entire spectrum of ATL & BTL activities spanning concept development, design, printing, media, PR, press cons etc.- Amalgamate useful information and intelligent information to develop strong communication strategies- Harnessing the best out of all agencies working with the marketing department- Coordinate activities with other departments in order to facilitate increased levels of communication and satisfaction- Periodic reporting vide recommended MIS modeOther skills required :- Good Language skills- Good Salesmen acumen- Good Presentation skills- Proficiency in MS Office- Team working,

Keyskills :
media buyingbrand equityprint brokeringmystery shoppingloyalty programsmarketing budgetfinancial planningmarketing strategy