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| Job Location | Pune |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Banking / Financial Services |
| Functional Area | Finance / Accounts / Tax |
| EmploymentType | Full-time |
Roles and ResponsibilitiesKey Responsibilities: -Work closely with performance marketing team to understand digital objectives andhelp them deliver using data-driven decisions.Experience with data requirements gathering coming from various sources andconsolidation of the same.Experience evaluating data collection for accuracyWorking along with core team on month & event based planningAnalysis of performance & brand marketing campaigns & reporting key insightsand learningsCreate data-based recommendations for campaign managers to optimizecampaignsData & insights representation to stake holders within & outside the teamCompetition analytics and trackingExperience with Google Campaign Manager, Google Data Studio or similar datamanagement tools. Experience with web technologies and frameworksProvide data-driven insights and recommendations to improve digital customerexperience and digital sales.Provide data driven insights for use cases like Customer Journey improvement,Digital Upsell & Cross-sell, Funnel Optimization, Conversion Improvement,Acquisition Effectiveness improvement, Landing Page Optimization, A/B Testing,Campaign Performance, Personalization and more.Good understanding of digital marketing ecosystem, concepts, tools and techniques
Keyskills :
funnel optimizationmarketing campaignspage optimizationanalyticsa/b testingbrand marketingevaluationuse casesoptimization strategiesecosystemdata collectionrequirements gatheringdigital marketingbrandcampaignsreportingtestingweb technolog