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| Job Location | Pune |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Banking / Financial Services |
| Functional Area | Marketing / Communication |
| EmploymentType | Full-time |
* Duties and Responsibilities - WHY THIS POSITION IS REQUIRED Search Marketing is a strategic asset to create psychological size and drive acquisition. We need a person who spearheads Search as a strategic capability. KEY ROLES AND RESPONSIBILITIES ORGANIC SEARCH (SEO) Manage the keyword portfolio to drive search rankings Monitor and optimize search based initiatives to ensure conversions through the funnel Work with partners to develop content Drive on-page and off-page optimization PARTNERSHIPS AND CAPABILITIES Identify and execute partnership opportunities for content-led SEO Create white-labelled content based platforms to drive search objectives Work with COEs within the function to identify and embed search functionalities across various proprietary platforms PERFORMANCE MARKETING Create and execute search campaigns for various business initiatives Deliver ROI through various search campaigns Define and execute a framework that leverages SEO and SEM for business and brand objectives Keyword monitoring across SEO and SEM KEY METRICS Search Engine ranking Funnel conversion and campaign ROIs Campaign performance Open rates and CTR (click through rates) and consequent offtake Activity rates and attribution to offtake CTA (call to action) efficiencies and attribution to offtake Spends efficiencies Execution efficiency (TATs and delivery) , * ESSENTIAL SKILLS Search engine marketing expertise Campaign ROI and funnel management Link acquisition skills APTITUDE Team management and indirect influence Speed and agility Manage change and ambiguity EXPERIENCE -Search engine marketing experience, with at least 2-3 year s experience as an SEO expert -E-Commerce or agency experience on Search Engine Marketing solutions experience is a significant advantage -Must have a solid understanding of analytics tools like Google Analytics, Webmaster, SEO Moz
Keyskills :
searchenginemarketingteammanagementgoogleanalyticsearchmarketing