Lead - Marketing/Senior Lead - Marketing

Job Description

WHY THIS POSITION IS REQUIRED We have a robust and fast-growing digital acquisitions practice. The objective is to make video the center of digital marketing for improving customer engagement and delivering business. KEY ROLES AND RESPONSIBILITIES VIDEO MARKETING Spearhead a team of marketing specialists to deliver and run the video marketing engine for the company. Build a robust video marketing strategy for the company from video production, hosting, marketing to video capabilities both on and off us ecosystems. Create innovative video campaigns for digital and offline to drive customer engagement and business. Build capabilities engine around video to drive business. Nurture & build a partner ecosystem and work with them to deliver the video objectives for the company. Drive the video amplification channels with innovative and creative approach. Research, benchmark and reference video marketing practices around the world to adapt and implement in the company. Drive data and trend analysis to build a logical video hosting, production and recommendation engine. Analyze data across video campaigns to determine best practices and implement the same. Build an organic video marketing practice. VIDEO PRODUCTION Lead to build an extensive video production engine for the company. Should have sound knowledge of various video formats, production styles, pre- and post-production editing tools and software. Design and create innovative videos to drive customer engagement and business. Ideate, plan and create best-in-class video content for digital marketing campaigns. Should have worked on video film creation and have sound knowledge of the process and aesthetics. Strong knowledge of scripting aesthetics, conversations and building stories via videos. Build and nurture a strong partner ecosystem to deliver on the objectives. STAKEHOLDER MANAGEMENT Work with leadership teams across functions to understand the objectives, use cases & implement the initiatives. Nurture and develop a wide range of partner ecosystem to deliver the objectives. Build strong working relationships with internal stakeholders across multiple teams. , * Ability to work in self-directed, fast-paced, results-oriented environment MBA or equivalent degree, preferably in Video & Digital Marketing. Minimum of 8-10 years of relevant work experience Sound knowledge of video production and marketing. Knowledge of various video platforms and capabilities. Advertising, Copywriting, Content Creation, Proof-reading and Editing Skills will be an advantage Excellent command over written and spoken English Ability to meet strict and aggressive deadlines Comfortable dealing with ambiguity; ability to drive clarity in difficult or confusing situations PLANNING, BUDGETING AND MONITORING Plan and implement the annual operating plan for the video marketing vertical. Budget the digital marketing spends for the year, monitor and periodically re-appropriate. Plan and monitor budgets for partner ecosystems. Identify cost control opportunities and plan organic marketing activities to deliver efficiencies. TEAM DEVELOPMENT Lead, develop and groom team members to professional heights, playing a key role in their career development. Work closely with them to guide and enhance their work, improve their video marketing and production deliveries and become a well-rounded video marketer. Create opportunities for them to push above their weight and do great work. Clearly establish individual performance expectations and evaluation metrics, and regularly review individual performances. Effectively engage team and provide guidance/support for their professional development by nominating them for relevant learning courses, sharing insights on digital & video marketing and exploring newer capabilities. Align them to the company s culture. Guide them on developing their inter-personal and stakeholder management skills.

Keyskills :
team managementcustomer relationsdeliverydocumentationautomationuse casescost controlproof readingspoken englishtrend analysispost production