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| Job Location | Pune |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Banking / Financial Services |
| Functional Area | Marketing / Communication |
| EmploymentType | Full-time |
* Duties and Responsibilities - Duties and Responsibilities: WHY THIS POSITION IS REQUIRED Single node and owner of orchestration of digital marketing initiatives and programs Leverage the play of permutations that emerge from the plethora of formats and channels of engagement with the customer Work with various COEs within the function to manage various elements of each program KEY ROLES AND RESPONSIBILITIES Overseeing and managing the overall budget for paid media for internal e-referral business Conducting in-depth keyword and website research ad grouping and audience targeting Maintaining knowledge of industry best practices and new technologies Developing executing and optimizing cutting-edge digital campaigns from conception to launch Working cross-departmentally to align campaign strategies and goals across the organization Providing ongoing actionable insights into campaign performance to relevant stakeholders Defining measuring and evaluating relevant paid media KPIs Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media CAMPAIGN MANAGEMENT Define and execute integrated digital marketing programs using technology platforms End to end ownership of each campaign PERFORMANCE MARKETING Drive campaign optimization through rapid A/B testing and iteration by leveraging COEs within the function Leverage analytics and BI inputs to improve campaign efficiencies CROSS FUNCTIONAL & CROSS-COE COLLABORATION Collaborate with Centers of Excellence within the function Work with Analytics & BI to leverage data and drive higher ROIs Work with Digital Capabilities COE to create new assets and enhance current asset outputs , * Required Qualifications and Experience: ESSENTIAL SKILLS Understanding of digital marketing ecosystem Direct Hands On experience of running large performance campaigns Strong understanding of digital marketing channels like Email, SMS, Push notifications, SEM, Programmatic, Cross Device Tracking, Remarketing and Display, and alike Strong experience in using data / insights & analytics to drive marketing decisions and strategy Comfort with marketing technology interface and abreast of latest mobile technologies APTITUDE Team management and indirect influence Stretch, Speed and agility Manage change and ambiguity Passionate about possibilities PAST EXPERIENCE 6-7 years outbound campaign experience with hands on experience of platforms and console is a must Previous experience of campaign automation platforms is a must Post Graduate in business management or a specialization in digital marketing Strong bias for E-commerce experience
Keyskills :
paid mediamarketing initiativesoptimization strategiescampaign managementbusiness managementcoedigital marketingdigital campaignsroissemmarketing programscampaign strategiesab testing