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| Job Location | Pune |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Banking / Financial Services |
| Functional Area | Sales / BD |
| EmploymentType | Full-time |
* Duties and Responsibilities - WHY THIS POSITION IS REQUIRED Leverage various platforms like Advertising platforms, listening tools, Campaign management platforms, Social platforms and alike, to orchestrate successful campaigns across the entire digital ecosystem Single node and owner of orchestration of outbound digital marketing initiatives and programs Leverage the play of permutations that emerge from the plethora of formats and channels of engagement with the customer Work with various COEs within the function and outside to manage various elements of each program KEY ROLES AND RESPONSIBILITIES CAMPAIGN MANAGEMENT Define and execute integrated digital marketing programs using technology platforms End to end ownership of each outbound campaigns PERFORMANCE MARKETING Drive campaign optimization through rapid A/B testing and iteration by leveraging COEs within the function Leverage analytics and BI inputs to improve campaign efficiencies Manage funnel ratios and report drop funnel metrics with an action plan CROSS FUNCTIONAL & CROSS-COE COLLABORATION Collaborate with Centers of Excellence within and outside the function Work with Analytics & BI to leverage data and drive higher ROIs Work with Digital Capabilities COE to create new assets and enhance current asset outputs , * ESSENTIAL SKILLS Understanding of digital marketing ecosystem Direct Hands On experience of running large performance campaigns Strong understanding of digital marketing channels like Email, SMS, Push notifications, SEM, Programmatic, Cross Device Tracking, Remarketing and Display, and alike Strong experience in using data / insights & analytics to drive marketing decisions and strategy Comfort with marketing technology interface and abreast of latest mobile technologies APTITUDE Team management and indirect influence Stretch, Speed and agility Manage change and ambiguity Passionate about possibilities PAST EXPERIENCE 6+ years marketing experience with at least 2 year experience in directly managing campaign platforms. Previous experience of campaign automation platforms is a must. 4+ years of experience in ecommerce industry would be preferred. Post Graduate in business management or a specialization in digital marketing
Keyskills :
teammanagement customerrelations digitalmarketing marketingprograms campaignmanagement marketinginitiatives optimizationstrategies btesting