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| Job Location | Pune |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Banking / Financial Services |
| Functional Area | Sales / BD |
| EmploymentType | Full-time |
* Duties and Responsibilities - Lead and manage end to end campaigns for REMI & ECOM Sizing, segmented targeting, Promo Campaigns. Background in Marketing concepts, Campaign Automation and knowledge of marketing Channels - Direct Mail, SMS and Digital Channels. Responsible to Plan and execute campaigns across all Digital Channels (MBK, Experia, Website and App). Manage audience segmentation and customer journey mapping Track and report campaign results and present it to product owners. Liaise with B2B product teams to get merchant offers Drive new initiatives, offers & consumer promo campaigns with alliances to scale up transaction & cross sell for Credit card Good knowledge for campaign evaluation Methods like A/B testing, Target-Control. Liaise with Business/IT / Marketing stakeholders to drive various campaign projects. 4. MAJOR CHALLENGES (Challenges faced on an on-going basis in carrying out the job) WORKING WITH PMG AND IDENTIFY CORRECT SET OF CUSTOMERS FOR CAMPAIGN 5. DECISIONS (Key decisions taken by job holder at his/her end) o TIME AND BASE TO BE TOUCH BASE 6. INTERACTIONS (Key working relationships a job holder needs to have INSIDE and OUTSIDE the company to accomplish the job) Internal Clients Roles you need to interact with inside the organization to enable success in your day to day work IT Product Marketing External Clients Roles you need to interact with outside the organization to enable success in your day to day work 7. DIMENSIONS (Key numerical data which will reflect the scope and scale of activities concerning this job) Financial Dimensions (These should be quantifiable numerical amounts) Other Dimensions (Significant volume dimensions associated with the job) Total Team Size: 6 Number of Direct Reports: 5 Number of Indirect Reports: 0 Number of Outsourced employees: 0 Number of locations: PAN India Number of products: CD, DPF, LSF, LCF, Rural Consumer Business , * a) Qualifications MBA Any specialization Should have understanding coding languages b) Work Experience Engineering / MBA/ Stats Graduate from a reputed institute with a minimum 6 years of experience in Marketing Campaigns. Candidate should have strong analytical and problem-solving skills. Must have knowledge of EMI finance and Marketing Campaigns 6-8 Years of experience, with minimum 6-year experience.
Keyskills :
customerrelations documentation automation customerjourneymapping directmail problemsolving digitalchannels productmarketing marketingcampaigns btesting