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Recruit for Senior Lead - Web Business and Group Marketing

7.00 to 10.00 Years   Pune   14 May, 2023
Bajaj Finserv Lending Ltd
Job LocationPune
EducationNot Mentioned
SalaryNot Disclosed
IndustryBanking / Financial Services
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    * Duties and Responsibilities - OLES AND RESPONSIBILITIES Build user journeys for an existing user Program Orchestration for right user targeting Dynamic Re-marketing on Google & Facebook using ad tech platforms Hands on with dynamic Re-marketing through CDP platforms Plan create and execute search campaigns for various business initiatives Deliver ROI through various optimization techniques Budget and funnel management COA optimization & management Funnel conversion and campaign ROIs Campaign performance Performance through re-engage tools CTR Avg. CPC CPL Conversion % Qualified Lead Project Management Spends efficiencies maintaining monthly & quarterly budgets. Execution efficiency (TATs and delivery) Building partner eco-system on cost per disbursal model Performance through partner network,* PROFESSIONAL EXPERIENCE AND QUALIFICATION Postgraduate in business management or a specialization in digital marketing 7 - 10 years experience in directly managing paid/SEM & partners. Previous experience in using enterprise campaign automation platforms is a must Strong bias for building & managing capabilities. Strong bias towards ecommerce experience

Keyskills :
digital marketingcustomer relationsad techdocumentationteam management

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