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| Job Location | Pune |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Recruitment Services |
| Functional Area | General / Other Software |
| EmploymentType | Full-time |
KEY ROLES AND RESPONSIBILITIES
CAMPAIGN MANAGEMENT
Define and execute integrated digital marketing programs using technology platforms
End to end ownership of each outbound campaign
PERFORMANCE MARKETING
Drive campaign optimization through rapid A/B testing and iteration by leveraging COEs within the function
Leverage analytics and BI inputs to improve campaign efficiencies
Manage funnel ratios and report drop funnel metrics with an action plan
CROSS FUNCTIONAL CROSS-COE COLLABORATION
Collaborate with Centers of Excellence within and outside the function
Work with Analytics BI to leverage data and drive higher ROIs
Work with Digital Capabilities COE to create new assets and enhance current asset outputs
REQUIREMENT
5-6 years marketing experience with at least 2 year experience in directly managing campaign platforms. Previous experience of campaign automation platforms is a must
Post Graduate in business management or a specialization in digital marketing
Person should have done outbound marketing and destination campaigns
NOTE
The company works for 6 days a week from Monday to Saturday
The role is based in Pune
,Keyskills :
teammanagement customerrelations delivery documentation automation digitalmarketing marketingprograms outboundmarketing campaignmanagement businessmanagement marketinganalytics technologyplatforms optimizationstrategies coe rois ratios tes