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Senior Marketing Manager

7.00 to 10.00 Years   Pune   01 Jul, 2020
HR Ace
Job LocationPune
EducationNot Mentioned
SalaryNot Disclosed
IndustryMerchant Navy
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

Job responsibility :

  • Driving generation of insights on region specific customer behaviour through data analysis and mapping the customer journey working closely with Marketing Analytics and Business Intelligence teams.
  • Plan and ensure execution of the non-digital campaigns for the month aligned to overall campaign framework defined by National Market Manager.Design localised campaigns to generate incremental order book.
  • Creating and driving Cross Sell Marketing programs along with Market Manager to drive EPPC.
  • Develop and manage regional advertising campaigns, brand development and PR initiatives for achieving the marketing goals.
  • Monitor and evaluate the campaign performance to further achieve the marketing goals.
Span of control: individual Role Key Customer: Regional Non Digital Channel Leads, Regional Channel Partners, Regional Sales Team and Product Team. Skills:
  • Good understanding of the top B2B segments like BFSI, IT/ITES, Mfg etc.
  • Proven experience in identifying target audiences and in creatively devising and leading marketing campaigns that attract new customers.
  • Experience with online marketing, including social media and content marketing.
  • Experience in driving Advertising campaigns in B2B Segment
  • Excellent communication skills.
  • Proven track record using data-driven insights to build customer-backward strategies.
  • Good analytical skills and ability to analyze and synthesize data interpret customer insights and turn them into marketing strategies and tactics.
  • Brand Management, Category Management Experience.
Overall Work Experience: At least 7-10 years of experience in driving Marketing Campaigns across both Digital & Non Digital Mediums.Minimum 4 Years experience B2B Marketing. Exposure to Brand Marketing a must. Behavioural Attributes:
  • A growth mind-set with a strong customer first focus to drive innovation and unlock growth opportunities.
  • Enthusiastic self-starter with a can-do attitude, and an ability to prioritise and work on own initiative.
  • Very good interpersonal skills.
  • Proven team player with demonstrated ability to work across.
,

Keyskills :
marketingsalesadvertisingdigital marketingstrategysocial mediadata analysisregional salesbrand marketingonline marketingbrand managementchannel partnersanalytical skillsbrand developmentmarketing programscategory managementmarketing analyt

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