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Job Location | Pune |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | Banking / Financial Services |
Functional Area | Internet Marketing |
EmploymentType | Full-time |
* Duties and Responsibilities - Campaign Designing: Own the campaign designing on Unica & Responsys for EMI network customers & Prospect for all ARU businesses & VAS Design campaign automation across channels Ensure channel, customer & dealer governance is followed in all campaigns as & when needed Performance Monitoring: Monitor campaign performance for all ARU businesses Publish performance of campaigns to internal spocs & external spocs on a regular basis Stakeholder Management: Support internal business & product SPOCs for execution of campaign within stipulated timeline & report sharing Expectation management of stakeholders Liaise with external support executives 4. MAJOR CHALLENGES (Challenges faced on an on-going basis in carrying out the job) Business escalations caused by technology glitch or difficulties Dependency on external vendors & tech teams for reporting, data in backend, server & application issues Expectation management of business spocs (internal & external) 5. DECISIONS (Key decisions taken by job holder at his/her end) Escalation Management Prioritization based on business requirement & KPIs 6. INTERACTIONS (Key working relationships a job holder needs to have INSIDE and OUTSIDE the company to accomplish the job) Internal Clients Roles you need to interact with inside the organization to enable success in your day to day work Coordinate with inter department spocs for tech & data support Data support & analysis request raised with intra department spocs Publish Reports & execute campaign for intra department External Clients Roles you need to interact with outside the organization to enable success in your day to day work Vendor 3rd Party resources for execution & reporting of campaigns for all channels 7. DIMENSIONS (Key numerical data which will reflect the scope and scale of activities concerning this job) Financial & Other Dimensions (These should be quantifiable numerical amounts) Reporting on time Minimum glitch or defaults in campaigns designed Execution within TAT , * a) Qualifications Post Graduation MBA or Graduate - IT b) Work Experience Total Experience: 1 4 years Relevant Experience: 2 4 years Should have excellent understanding and prior experience inSQL, UNICA, other campaign management toolsPrior experience in the Financial Services / Credit card Industry will be an added advantage. Should have proven track record in Campaign management Should have excellent communication & technical (IBM UNICA) skills along with strong presentation skills. High motivational levels and being a self-starter are essentials Design, develop and execute complex rules using UNICA Campaign.
Keyskills :
banking filing mis externalclients campaignmanagement escalationmanagement it sql vas unica design SQL UNICA ampaignmanagementtools