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| Job Location | Pune |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Banking / Financial Services |
| Functional Area | Marketing / Communication |
| EmploymentType | Full-time |
* Duties and Responsibilities - Overseeing and managing the overall budget for paid mediaConducting in-depth keyword and website research ad grouping and audience targetingMaintaining knowledge of industry best practices and new technologiesDeveloping executing and optimizing cutting-edge digital campaigns from conception to launchWorking cross-departmentally to align campaign strategies and goals across the organizationProviding ongoing actionable insights into campaign performance to relevant stakeholdersDefining measuring and evaluating relevant paid media KPIsBuilding out media buys for various ad platforms and overseeing the day-to-day execution of paid media, * Direct Hands-On experience of running large performance campaignsStrong understanding of digital marketing channels like Email, SMS, Push notifications, SEM, Programmatic, Cross Device Tracking, Remarketing and Display, and alikeStrong experience in using data / insights & analytics to drive marketing decisions and strategyComfort with marketing technology interface and abreast of latest mobile technologiesAPTITUDEStretch, Speed and agilityManage change and ambiguityPassionate about possibilitiesPAST EXPERIENCE4-6 years outbound campaign experience with hands on experience of platforms and console is a mustPrevious experience of campaign automation platforms is a mustPostgraduate in business management or a specialization in digital marketing
Keyskills :
semmobileresearchbankingmisemailstrategypaid mediabusinessbusiness managementfinanceconsolemessaging platformsdigital marketingcampaign strategiesfilingdigital campaignsrunningagilitynbfc