Unit Manager - Payments - Acquiring COE/Senior Unit Manager - Payments - Acquiring COE

2.00 to 5.00 Years Pune 17 Jul, 2023

Job Location	Pune
Education	Not Mentioned
Salary	Not Disclosed
Industry	Banking / Financial Services
Functional Area	General / Other Software
EmploymentType	Full-time

Job Description

* Duties and Responsibilities - Expectations/Requirements:Drive growth & marketing campaigns for merchant cross sell business through M1 App, focused on key metrics: such as Revenue Generation ,Funnel Management ,Lead ManagementResponsible for heading and overseeing all the user communication channels (Push Notifications, SMS, In-App Banner)Customer segmentation and micro-segmentation to be used for communication and building curated product features as well as offersSet up merchant cross sell product behaviour.setting road map for path to profitability .Performance Marketing1- Campaign segmentation2- Increase Campaign efficiencyPerformance Marketing-Defining Merchant offer on cross sell product.Automation of Reports for Real Time Tracking .Designing Promotional Activity to engage & improve cross sell activity.Work closely with the business stakeholder for E2E Funnel.Designing & Planning communication for Merchant Cross sell Engagement.Tracking the performance of campaign & taking course corrective action.Data driven decision making to understand the necessity of merchant.Add strategic value to processes through competition mapping and best practices adoptionPrepare monthly updates and reports on performance and progress to be shared with Project Head and other Vertical Heads.Driving Cross SellImprove offer count of cross sell product.* Major Challenges - Customer Behaviour towards cross sell products.Offer Creation on New merchant and Stock Base.* Key Decisions / Dimensions - Merchant Lifecycle Based ARUSegments,Triggers, Cohorts,data cuts,Discover cross sell oppertunity,, * a) Qualifications: Post Graduateb) Work Experience: 2 to 5 Yearsc) Skills Keywords: Performance Marketing,Customer Behaviour,Responsys,Segmentation,Analyse customer profie,Reporting

Keyskills :
bankingfinancefilingmistime trackingoffer creationlead managementrevenue generationmarketing campaignscompetition mappingmessaging platformscustomer segmentatione2emapsetcutsroadoffersbusiness

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Job Description

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