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Vacant position for Business Head - PL Digital

15.00 to 17.00 Years   Pune   01 Aug, 2022
Bajaj Finserv Lending Ltd
Job LocationPune
EducationNot Mentioned
SalaryNot Disclosed
IndustryBanking / Financial Services
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    * Duties and Responsibilities - 3. PRINCIPAL ACCOUNTABILITIES (Accountabilities associated with the job) 1. Drive for traffic to digital assets for Personal Loans Following will be the key activities: Manage SEO/SEM/ASO Optimize on-asset Search Affiliates Marketing 3in1 Downloads Campaigns Who | What | When Response Management Funnel Management Retargeting for drop off customers 2. Platform ownership across App | Web | Marketplace assets Design customer journeys including UI & UX Digital content management SFDC Integration Process Improvement o Drop Off analysis o Reduce friction New Capability Integration to deliver DIY/Touchfree process o e-KYC o Karza o EPFO etc 3. Offer base expansion & Portfolio Management Base Expansion Portfolio Management Master clean-up o Technical Rejects ECS/banking o Pincode Master etc Data Sanity 4. Team development Participate in recruitment process to identify right talent for various positions within EMI card business Establish individual performance expectations and regularly review individual performance of the team Engage with team leaders to identify training needs of teams managed and design appropriate trainings and developmental interventions for team members to enhance their functional knowledge and productivity 4. DECISIONS (Key decisions taken by job holder at his/her end) Following decisions are taken by the role: Target customer segments/franchise Design new use cases/revenue opportunities design of experiments Day to day business related decisions Decisions entailing large business/ financial impact development of new capabilities collectively taken with supervisor and management 5. INTERACTIONS (Key working relationships a job holder needs to have INSIDE and OUTSIDE the company to accomplish the job) Internal Clients Roles you need to interact with inside the organization to enable success in your day to day work Business Heads (PLCS Sal PL & Prospect PL) Risk - To assess and manage risk involved in various processes/ operations/ target customer segments PL Data Science & PL PMG - To seek support in customer communication design of offers to be driven to acquire retain and usage by customers Operations- To discuss and drive improvement opportunities in customer servicing and processes Marketing Team- To drive/ execute new capabilities/ offers designs creatives communication 3in1 Team - To drive/ execute new capabilities/ offers designs creatives communication IT & COE For new capability delivery & BAU HR- To discuss people related requirements and concerns Finance- To discuss financial impact of new capabilities to be built and P&L management , * 9. SKILLS AND KNOWLEDGE (Minimum acceptable proficiency for this job which best indicates the education and/or experience requirements of this job and not the incumbent) Educational Qualifications a) Qualifications Master s in Business Administration b) Work Experience Minimum 15+ years of work experience Considerable experience in unsecured business, especially Digital Acquisition Strong analytical and technological orientation

Keyskills :
salesmarketingbusiness developmentmanagementcustomer relationsdesign of experimentsdata sciencepersonal loanstraining needs

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