Product Manager Marketing (Seed Division)

Job Description

Job Code VSPL/MKT/Product Manager/hidden_mobileJob Category MarketingJob DescriptionPosition Title: Product ManagerDepartment: MarketingLocation: Raipur (C.G.)Experience: 35 Years as Product ManagerPreference: Relevant Experience in Field Crops would be given preference.About the PositionSeeking a professional to support and drive growth strategies for Seed products by identifying newopportunities, expanding the product portfolio, and executing product, marketing, and demand-generation initiatives. The role involves product planning, new product launches, brand building,channel development, and technical capability enhancement aligned with organizational goals.Key Roles & ResponsibilitiesProduct Business PlanningDrive product-wise target setting based on market segmentation, product fit, andcompetition.Identify product gaps and recommend new product/variety introductions.Lead new product launches, including market assessment, branding, packaging, vendorcoordination, and launch execution.Develop strategies to achieve revenue and margin goals for the Seed business.Collaborate with Sales, Marketing, and cross-functional teams on product strategy,requirements, and availability.Support product positioning across crops and regions.Monitor product movement, category contribution, and manage slow-moving inventory withsales teams.Demand Generation & Brand BuildingPlan, monitor, and execute demand-generation activities.Lead ATL, BTL, Digital Marketing, and Loyalty Program initiatives.Recruit, train, and evaluate contractual manpower.Act as Custodian and Master Trainer for Seed product and technical knowledge.Maintain competitive intelligence and provide product lifecycle and positioning insights tosales teams.Manage marketing communication plans and budgets for product launches and promotionalcampaigns.Drive adoption of digital initiatives for field monitoring and learning.Channel StrategyMonitor market width and depth. Strengthen dealer networks through timely appointments of new dealers.Build strong retailer relationships and engagement programs.Plan retail visibility, in-shop branding, outdoor promotions, and on-ground activations.Explore multiple sales channels and implement schemes for consumers and channelpartners.Conduct pre- and post-campaign analysis to assess effectiveness and improvementopportunities.Coordinate with sales teams to ensure quality service delivery to retail partners.Technical Capability BuildingConduct training programs for sales teams on new and existing seed products, crop-wisepositioning, and product applications.Study and analyze customer requirements, market trends, and emerging opportunities.Skills & CompetenciesStrong understanding of the Seed industry, including research and hybrid varieties.Sound technical, market, and geographical knowledge.Understanding of product lifecycle management.Experience in relationship management.Exposure to market research, competitive analysis, segmentation, and business planning.Desired Candidate Profile56 years of sales experience in the seed/agri-input industry, with 35 years of experience as a Product Manager. Candidates should have demonstrated expertise in product strategy, product launches, and cross-functional coordination.Education QualificationBachelor of Science - AgricultureMaster of Business Administration / Post Graduate Diploma in Management - Agri Business ManagementWork Experience 3-5 yearsJob Location Raipur ( Chhattisgarh )Salary Package Best as per industry standards Job Code VSPL/MKT/Product Manager/hidden_mobileJob Category MarketingJob DescriptionPosition Title: Product ManagerDepartment: MarketingLocation: Raipur (C.G.)Experience: 35 Years as Product ManagerPreference: Relevant Experience in Field Crops would be given preference.About the PositionSeeking a professional to support and drive growth strategies for Seed products by identifying newopportunities, expanding the product portfolio, and executing product, marketing, and demand-generation initiatives. The role involves product planning, new product launches, brand building,channel development, and technical capability enhancement aligned with organizational goals.Key Roles & ResponsibilitiesProduct Business PlanningDrive product-wise target setting based on market segmentation, product fit, andcompetition.Identify product gaps and recommend new product/variety introductions.Lead new product launches, including market assessment, branding, packaging, vendorcoordination, and launch execution.Develop strategies to achieve revenue and margin goals for the Seed business.Collaborate with Sales, Marketing, and cross-functional teams on product strategy,requirements, and availability.Support product positioning across crops and regions.Monitor product movement, category contribution, and manage slow-moving inventory withsales teams.De

Keyskills :
Product ManagementMarketingBrand BuildingDemand GenerationChannel StrategyMarket ResearchCompetitive AnalysisRelationship ManagementProduct Lifecycle Management