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Wood Finish Paints - Retail Sales Executive

1.00 to 3.00 Years   Raipur   24 May, 2024
Job LocationRaipur
EducationNot Mentioned
SalaryRs 5 Lakh/Yr
IndustryChemical / Plastic / Rubber / Glass
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    Description:Department Retail SalesReporting to Area Manager Focus ProductsGrade Sales Officer/Level I/IIRole DescriptionJob PurposeThe position is that of frontline sales personnel who would primarily be responsible for growth and penetration of woodcoatings ranging from melamine to high end PU coatings in defined geography through creation, nurturing, expansionand management of Dealer Network and stakeholders comprising of Contractors, Applicators, Furniture manufacturers,Architects and end Consumers and thereby, achieving overall business objectives.Primary ResponsibilitiesBusiness Responsibility AreasBusiness objectives
    • Assist the dealer network in driving sales value and volume forWood Coatings
    • Generate demand for wood coatings by means of organizingactivations, samplings and trainings to stakeholders likecontractors, applicators etc.
    • Expand the network for wood coatings through integration withretail, projects and services team by means of sharing of leads
    • Drive growth by targeting and engaging with certain specificstakeholders who deal exclusively with Wood coatings likefurniture manufacturers
    Stakeholder Management
    • Conduct shop meets on new wood coatings to promote growth inthe market
    • Drive sales by engaging with contractors and architects by meansof product trainings and activations
    • Ensure effective implementation of various promotional schemesand displays for all stakeholders like contractors, dealers etc.
    • Resolve dealer and consumer complaints with respect to wood-coatings and ensure closure within benchmark timelines
    Market Intelligence
    • Value and Volume target of Woodcoatings
    • Percentage dealer network valuegrowth
    • Percentage increase in APEHS andProject Sales site penetration
    • Percentage increase in users for highend wood coatings
    • Product trainings to targeted set ofstakeholders
    • Assist Marketing function in conducting product trials andbuilding inferences on product strength vis--visproducts in market.
    • Devise ways in which the product strengths can be communicatedto the consumers and influencers
    Key InteractionsInternal Retail, Projects Sales, Services, Admin and Commercial and RetailingExternal Dealers, Contractors, Applicators, Architects and Furniture manufacturersRole Requirements / SpecificationsQualifications Essential
    • Graduate Degree in any stream (BA/B.Sc/B.Com/BBA/BBM/BMS)
    • Minimum of 50% marks throughout education without any backlogs
    • Graduation must be through a full-time course
    • Applicants with an Engineering background(B.Tech/B.E./Diploma/B.Pharma) will not be considered
    DesiredCandidates with MBA/PGDM in Sales and Marketing
    • 1 2 years of experience in Sales function in any organization
    • Experience in wood finishes industry will be preferred
    FunctionalCompetencies
    • Product knowledge
    • Analytical skills
    BehavioralCompetencies
    • Planning and result orientation
    • Communication skills- verbal and written
    AdditionalRequirements
    • Role involves visiting dealer counters, customer sites which requiresextensive travelling
    • Role requires pan India mobility as it is transferrable in nature
    • Proficiency with MS Office, MS Excel is mandatory
    • Age to be less than 26 years

Keyskills :
dealer networkretail saleswood coatingsmayapuriwood finishesbhatinda

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