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| Job Location | United States of America (USA) (United States Of America (usa)) |
| Education | Any Graduate |
| Salary | As per Industry Standards |
| Industry | Recruitment/Placement Agencies, Consulting Services |
| Functional Area | Sales/Business Development |
| EmploymentType | Full-time |
Category Marketing Manager Reports to: Head Marketing Key Purpose: Strategic Outcome: To develop, establish and execute marketing strategies and plans to drive Category growth plans and achieve set business objectives. Development and implementation of Marketing strategies and plans utilising approved budgets and resources to drive and achieve Category Business objectives as set by the organisation. Key Accountabilities Desired Outcomes Strategy Development and Execution Product Pricing and revenue Promotions Distribution Environment Scanning and Marketing Intelligence Marketing Communication Systems, Coordination and Reports Financials Work as an embedded marketing resource for the assigned category to develop and execute marketing strategies and plans, based on marketplace and constituent needs for the Category. Develop category, region and country specific strategies and plans working in close coordination with the Category and on-ground teams to achieve market share objectives ( designated markets ) and facilitate business unit growth. Establish the annual marketing calendar for the assigned category taking into account the growth objectives as well as market dynamics. Continuously monitor, review and evaluate the plans to ensure on-time implementation and delivery. Ascertain correct and regular market intelligence to workout the effective price point for the products so that the revenue objectives are met for the category Identify and ascertain relevant product positioning in each market to drive consumer preference and demand. Work out ATL and BTL promotion plans and budgets for each market depending upon the specific needs of those markets. Continuously review and monitor channel dynamics as well as distribution gaps and sensitise the ground teams to get these gaps plugged. Monitor numeric and weighted distribution across all key markets and work with sales team to improve distribution and availability. Structure and conduct research for new and existing products and use knowledge about consumers, competition and customers to assess and create business solutions and provide ideas that support brand objectives. Observe and analyse new trends and competitive activities to seek out innovative ways to counter competitive threats and developments. Regular analysis of internal and external business data / reports to develop actionable insights. Develop Marketing Communication plans including all Creative units for all assigned markets. Locate and
Keyskills :
marketing intelligence sales team business solutions distribution sales strategy development market intelligence product pricing market share fmcg manager market marketing marketing activities promotions marketing manager product positioni