Deputy Manager - Growth - IIT/BITS/IIM/DCE

Job Description

What does this role hold for you. - Work with Product to drive user Engagement and Conversion Rate. Ideate and execute product Hooks and Popups on both Web and App platforms- Work in tandem with Business and Sales Team to understand requirements and align budgets accordingly- Manage both Paid and Organic Traffic (Acquisition & Retention)- Drive the implementation of new scalable, cost-efficient campaigns and maximize ROI against key metrics (Traffic, Lead, Conversion)- Closely work with Marketing and Tech Team and drive automated solutions / systems for better optimization- Manage internal, agency and external relationships to run campaigns across a wide array of networks and mediums- Analyze data to monitor revenue performance and uncover areas for improvement- Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive levelApply if you have :- B. Tech/ MBA (will be an added advantage) from a Tier 1 college (IITs/ BITS Pilani/ IIMs/ DCE/ NSUT/ NITs) with 3+ years experience of direct marketing work experience- Demonstrate ability to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (managing advertising campaign execution, creating, and optimizing campaigns, analyzing traffic data, and solving problems)- Proven experience in traffic generation, managing online advertising and search on behalf of an internet business in B2C space. Must be very commercially aware, having owned marketing budgets and revenue goals of significant scale- Deep knowledge of the Facebook / Google advertising ecosystem including hands-on experience with Ads Manager/ Power Editor / Adwords- Must be highly analytical, with a sound grasp of performance optimization strategies.- Knowledge of SQL and Python is definitely an added advantage- Passion for metrics and quantitative analysis, and ability to turn analysis into actionable programs. Be able to bridge data analysis, research, competitive intelligence and marketing savvy to build efficient and scalable customer acquisition programs- Strong drive for execution and delivering results. An ambitious self-starter with excellent follow-through skills to develop ideas independently and thrive in a fast-paced environment is crucialWho we are. REA India (previously known as Elara Technologies Pte. Ltd.) is a part of REA Group Ltd. of Australia (ASX: REA) (REA Group). It is the countrys leading full stack real estate technology platform that owns Housing.com, Makaan.com and PropTiger.com.In December 2020, REA Group acquired a controlling stake in REA India. REA Group, headquartered in Melbourne, Australia, is a multinational digital advertising business specialising in property. It operates Australias leading residential and commercial property websites, realestate.com.au and realcommercial.com.au and owns leading portals in Hong Kong (squarefoot.com.hk) and China (myfun.com). REA Group also holds a significant minority shareholding in Move, Inc., operator of realtor.com in the US, and the PropertyGuru Group, operator of leading property sites in Malaysia, Singapore, Thailand, Vietnam and Indonesia.REA India is the only player in India that offers a full range of services in the real estate space, assisting consumers through their entire home seeking journey all the way from initial search and discovery to financing to the final step of transaction closure. It offers advertising and listings products to real estate developers, agents & homeowners, exclusive sales and marketing solutions to builders, data and content services, and personalized search, virtual viewing, site visits, negotiations, home loans and post- sales services to consumers for both buying and renting.REA India has a national presence with 13 offices across India with its corporate office located in Gurugram, Haryana.Housing.com :Founded in 2012 and acquired by REA India in 2017, Housing.com is Indias most innovative real estate advertising platform for homeowners, landlords, developers, and real estate brokers. The company offers listings for new homes, resale homes, rentals, plots and co-living spaces in India. Backed by strong research and analytics, the companys experts provide comprehensive real estate services that cover advertising and marketing, sales solutions for real estate developers, personalized search, virtual viewing, AR&VR content, home loans, end-to-end transaction services, and post-transaction services to consumers for both buying and renting.PropTiger.com :PropTiger.com is among Indias leading digital real estate advisory firm offering a one-stop platform for buying residential real estate. Founded in 2011 with the goal to help people buy their dream homes, PropTiger.com leverages the power of information and the organisations deep-rooted understanding of the real estate sector to bring simplicity, transparency and trust in the home buying process. PropTiger.com helps home-buyers through the entire home-buying process through a mix of technology-enabled tools as well as on-ground support. The company offers researched information about various localities and properties and provides guidance on matters pertaining to legal paperwork and loan assistance to successfully fulfil a transaction.Makaan.com :Makaan.com was acquired by REA India in May 2015, with a vision to establish a true marketplace in real estate. With consumer ratings on large number of sellers, credible listings data and real-time intelligence on property search, Makaan.com has emerged as the preferred partner for consumers looking to rent, buy or sell a home. Makaan.com offers its online consumers maximum property options and has become one of the largest advertising platforms in online real estate in India.Our Vision : Delivering trustworthy experiences that you cherish for a lifetime.Our Mission : To be the first choice for our consumers and partners in their journey of discovering, renting, buying, selling, and financing a home. We do that we data, design, technology and above all the passion of our people, while delivering value to our shareholders.Our Culture : Culture forms the core of our foundation and our effort towards creating an engaging workplace has resulted in REA India (previously known as Elara Technologies Pte. Ltd.) being ranked 13th among the coveted list of Indias best 100 companies to work for, top 50 best workplaces for women and 48th among best workplaces in Asia in 2021 by Great Place to Work Institute. REA India (previously known as Elara Technologies Pte. Ltd.) was also ranked 34th in 2019 and 95th in 2017 in Indias best 100 companies to work for list; and top 75 best workplaces for women in 2017., What does this role hold for you. - Work with Product to drive user Engagement and Conversion Rate. Ideate and execute product Hooks and Popups on both Web and App platforms- Work in tandem with Business and Sales Team to understand requirements and align budgets accordingly- Manage both Paid and Organic Traffic (Acquisition & Retention)- Drive the implementation of new scalable, cost-efficient campaigns and maximize ROI against key metrics (Traffic, Lead, Conversion)- Closely work with Marketing and Tech Team and drive automated solutions / systems for better optimization- Manage internal, agency and external relationships to run campaigns across a wide array of networks and mediums- Analyze data to monitor revenue performance and uncover areas for improvement- Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive levelApply if you have :- B. Tech/ MBA (will be an added advantage) from a Tier 1 college (IITs/ BITS Pilani/ IIMs/ DCE/ NSUT/ NITs) with 3+ years experience of direct marketing work experience- Demonstrate ability to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (managing advertising campaign execution, creating, and optimizing campaigns, analyzing traffic data, and solving problems)- Proven experience in traffic generation, managing online advertising and search on behalf of an internet business in B2C space. Must be very commercially aware, having owned marketing budgets and revenue goals of significant scale- Deep knowledge of the Facebook / Google advertising ecosystem including hands-on experience with Ads Manager/ Power Editor / Adwords- Must be highly analytical, with a sound grasp of performance optimization strategies.- Knowledge of SQL and Python is definitely an added advantage- Passion for metrics and quantitative analysis, and ability to turn analysis into actionable programs. Be able to bridge data analysis, research, competitive intelligence and marketing savvy to build efficient and scalable customer acquisition programs- Strong drive for execution and delivering results. An ambitious self-starter with excellent follow-through skills to develop ideas independently and thrive in a fast-paced environment is crucialWho we are. REA India (previously known as Elara Technologies Pte. Ltd.) is a part of REA Group Ltd. of Australia (ASX: REA) (REA Group). It is the countrys leading full stack real estate technology platform that owns Housing.com, Makaan.com and PropTiger.com.In December 2020, REA Group acquired a controlling stake in REA India. REA Group, headquartered in Melbourne, Australia, is a multinational digital advertising business specialising in property. It operates Australias leading residential and commercial property websites, realestate.com.au and realcommercial.com.au and owns leading portals in Hong Kong (squarefoot.com.hk) and China (myfun.com). REA Group also holds a significant minority shareholding in Move, Inc., operator of realtor.com in the US, and the PropertyGuru Group, operator of leading property sites in Malaysia, Singapore, Thailand, Vietnam and Indonesia.REA India is the only player in India that offers a full range of services in the real estate space, assisting consumers through their entire home seeking journey all the way from initial search and discovery to financing to the final step of transaction closure. It offers advertising and listings products to real estate developers, agents & homeowners, exclusive sales and marketing solutions to builders, data and content services, and personalized search, virtual viewing, site visits, negotiations, home loans and post- sales services to consumers for both buying and renting.REA India has a national presence with 13 offices across India with its corporate office located in Gurugram, Haryana.Housing.com :Founded in 2012 and acquired by REA India in 2017, Housing.com is Indias most innovative real estate advertising platform for homeowners, landlords, developers, and real estate brokers. The company offers listings for new homes, resale homes, rentals, plots and co-living spaces in India. Backed by strong research and analytics, the companys experts provide comprehensive real estate services that cover advertising and marketing, sales solutions for real estate developers, personalized search, virtual viewing, AR&VR content, home loans, end-to-end transaction services, and post-transaction services to consumers for both buying and renting.PropTiger.com :PropTiger.com is among Indias leading digital real estate advisory firm offering a one-stop platform for buying residential real estate. Founded in 2011 with the goal to help people buy their dream homes, PropTiger.com leverages the power of information and the organisations deep-rooted understanding of the real estate sector to bring simplicity, transparency and trust in the home buying process. PropTiger.com helps home-buyers through the entire home-buying process through a mix of technology-enabled tools as well as on-ground support. The company offers researched information about various localities and properties and provides guidance on matters pertaining to legal paperwork and loan assistance to successfully fulfil a transaction.Makaan.com :Makaan.com was acquired by REA India in May 2015, with a vision to establish a true marketplace in real estate. With consumer ratings on large number of sellers, credible listings data and real-time intelligence on property search, Makaan.com has emerged as the preferred partner for consumers looking to rent, buy or sell a home. Makaan.com offers its online consumers maximum property options and has become one of the largest advertising platforms in online real estate in India.Our Vision : Delivering trustworthy experiences that you cherish for a lifetime.Our Mission : To be the first choice for our consumers and partners in their journey of discovering, renting, buying, selling, and financing a home. We do that we data, design, technology and above all the passion of our people, while delivering value to our shareholders.Our Culture : Culture forms the core of our foundation and our effort towards creating an engaging workplace has resulted in REA India (previously known as Elara Technologies Pte. Ltd.) being ranked 13th among the coveted list of Indias best 100 companies to work for, top 50 best workplaces for women and 48th among best workplaces in Asia in 2021 by Great Place to Work Institute. REA India (previously known as Elara Technologies Pte. Ltd.) was also ranked 34th in 2019 and 95th in 2017 in Indias best 100 companies to work for list; and top 75 best workplaces for women in 2017.,

Keyskills :
direct marketingmisdata analysisproperty searchcustomer servicesales servicesinsurancefinancehome loanskey metricsresale homessite visitscontent servicesdocumentationthrive in a fastpaced environment