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Manager CTC - HBS, Outdoor & Running, Brand adidas,

4.00 to 9.00 Years   Gurugram   09 Jul, 2020
SQUATS
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustrySports / Fitness
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

Key Responsibilities:

  • Develop overall business plans for assigned categories, including objectives, KPIs, product range planning and identification of required marketing support
  • Drive a compelling range/concept selection for the country (including Category assortment packages across channels, as well as Key Accounts) within the CTC framework, balancing both Brand and commercial considerations, and supporting the overall business strategy.
  • Build profitability for the category by managing pricing, FOBs
  • Continually analyze sell- in, sell- out ROI of key investments, to ensure they meet the financial expectations set out in the short- and mid- term goals across all channels
  • Coordinate the development of go- to- market (GTM) plans for assigned categories and presents these to internal and external stakeholders
  • Develop range architecture and sales channel segmentation for assigned categories
  • Identify India specific demand of the customer/channel according to consumer segments
  • Lead local product creation process for footwear and apparel to deliver a range that is specific to the Indian market.
  • Leads the evaluation and adaptation (if required) of regional and global sell- in tools for assigned categories
  • Support retail training function with updates and latest product news as required
  • Synthesize category and competitor insights, disseminates them to internal and external stakeholders appropriately and ensure organisational alignment around key category insights
  • Provide a suitable performance framework for direct reports by setting performance targets and coaching for continuous improvement
  • Identify and develop high- potential talents, to fuel the teams succession plan.
  • Look for opportunities to provide cross- functional experiences to identified high- potential talents from both, in and outside of the team
India Sr. Marketing Director India CTC Head EM India Brand Activation team Peers reporting to CTC Head Channel Sales teams, Sourcing and SCM

Knowledge, Skills and Abilities :

Strong interpersonal skills and ability to influence both internal and external stakeholders Strong communication skills written and important verbal ability to sell ideas effectively
  • Strong understanding of premium apparel and footwear market in India, sports as well as casual brands
    • Strong team player as well as team leader Interested in sports, preferably an active sports person Inherently interested in the sports/fashion market in India and globally General brand marketing understanding Advanced user of MS Office suite of products Requisite Education and Experience / Minimum Qualifications: Minimum 4 years of experience, ideally in Sales and/or Marketing Team management experience Fluent in English ,

    Keyskills :
    ms office suitestrong communication skillsstrong interpersonal skillsms officechannel salessales channelrange planningteam managementbrand marketingretail trainingbrand activationbusiness strategymarketing supportcategory insightsbusiness de

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